The Shocking Truth about How Five Secret Emails Can Help Your Business Crush the Competition

1. Send and Receive:
The Shocking Truth about
How Five Secret Emails
Can Help Your Business
Crush the Competition
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2. What is email marketing?
e mail mar ket ing (noun)
Email marketing is a form of direct marketing which
uses email as a means of:
• Promoting products or services
• Building brand awareness
• Generating conversions (sales, registrations,
subscriptions, etc.)
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3. Top 3 email marketing
misconceptions
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4. #1Email marketing isn‟t effective

5. #2Email marketing is all about
spamming people

6. #3Email is dead-social media
is king now

7. Email is old. But it still rocks.
“Since Ray Tomlinson sent that first email in 1971, it‟s been the backbone
of all social technology. Forty years later, and it‟s still the most powerful
(digital) communication tool on earth.”
-Robert Bruce for Copyblogger.com
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8. Here‟s why:
According to the Direct Marketing Association, email marketing‟s ROI for
2011 was $40.56 for every $1 invested-the highest ROI of all online
marketing channels…

9. What‟s more
The DMA projects email to drive $67.8 billion in sales in 2012 and $82.2
billion in sales in 2016.
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10. 6 Ways Your Business Will
Benefit From Email Marketing

11. Build relationships and influence
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12. Build brand awareness

13. Gain new customers

14. Generate more revenue per customer
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15. Boost website traffic
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16. Promote events, webinars, special offers

17. Which is why…
68% of small businesses surveyed in mid-2011 by Pitney Bowes listed
email as their preferred marketing channel
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18. Which is why…
The 2011 Digital Marketing Outlook Survey from the Society of Digital
Agencies revealed that 70% of brand marketers planned to invest in email
marketing in 2011 (this was the joint highest result)
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19. Challenges (there are a few)
• Time to dedicate effort (content creation, testing, reporting)
• Organization focus/planning
• Crafting an effective strategy
• Building and maintaining a list of contacts

20. But remember…
Email marketing‟s ROI for 2011 was $40.56 for every $1 invested.
What else yields that kind of return?

21. How can your business get the
maximum return on investment from
email marketing?
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22. 5 Secret Emails That Will Help
Your Business Crush the
Competition

23. 1. The autoresponder
• Starts with an opt-in box on your website
• Give them incentive
• Follow up with a sequence of emails with specific objectives
• All on auto-pilot!

24. 2. The e-newsletter
• Humble powerhouse
• Education = authority
• Top of mind
• Website conversions

25. 3. The referral ask
• Testimonials!
• Social proof = gold
• Reinforces and strengthens relationships
• Opens dialogue
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26. 4. The „we miss you‟
• Re-engage clients/prospects
• Crazy effective!
• Option: include coupon, deal or discount

27. 5. The offer
• Email sells!
• Great for low priced offers in particular
• Great for first step in sales process
• Offer coupons and short term incentives

28. *BONUS*
5. The „thank you‟
• Send an email immediately after purchase
• Thank them for being a customer
• Give incentive to purchase again, share with a friend, etc.
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29. Make sure you are using all 6!
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30. How to succeed with email 101
Always build your list!
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31. Always build your list
• Quality over quantity
• Use a double opt-in
• Practice regular hygiene
• Try to add to it everyday

32. How to succeed with email 101
Don‟t Spam!
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33. Don‟t spam
Quantity isn‟t important; quality is…
• Email is about trust
• Understand CAN-SPAM regulations
• Don‟t email too frequently
• Don‟t be deceptive with your subject line

34. How to succeed with email 101
Be compelling

35. Be compelling
• Write irresistible subject lines
• Create click-worthy content
• Include images
• Compelling offers and calls-to-action
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36. How to succeed with email 101
Be human

37. Be human
• Even business emails are best with personality
• Be warm, fun, casual, entertaining, personal
• Remember that conversations have TWO sides
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38. How to succeed with email 101
Test, test, test

39. Test, test, test
• Split-test your subject lines
• Test various send times
• Test different content types
• Monitor your analytics
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40. Overwhelmed?

41. Start small
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42. But do start

43. And keep going
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44. And remember…
According to the Direct Marketing Association, email marketing‟s ROI for
2011 was $40.56 for every $1 invested-the highest ROI of all online
marketing channels…
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45. You CAN do it. WE can help.
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46. Questions?

47. We’d love to help.
• Just get in touch!
www.losangeleswebstrategies.com
(213) 607-9100