My presentation adapted to the specific VeneziaCamp format

1. slideshare.org/Leosorge

2. Who am I? @leosorge
NordEst Digitale, Scientific Member
Gamification.org/it, Italian Partner
RepRap/Maker Day, Organizer
SeeWeb CloudSeed, Organizer

3. We are talking about software
We are not talking
about a new overall strategy
We can reengineer (mind) processes
(tactically, one by one)
Gamification is a moving target
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4. DEFINITIONS

5. The process of using
game thinking + game mechanics
to engage audiences
and solve problems.
According to Wikipedia
and Gabe Zichermann
A definition of Gamification/1
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6. The applied use
of elements found in gaming
for non-game consumer
applications, products and other
related services.
According to Margaret Wallace
A definition of Gamification/2
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7. Applying game-design thinking
to non-game applications
to make them
more fun and engaging.
According to the Gamification Wiki
A definition of Gamification/3
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8. The use of game-derived mechanics
to increase use and engagement
by synchronising events
leveraging on the natural competition
of (almost) all human beings.
According to Leo Sorge
A definition of Gamification/4 7

9. ● Foursquare
● Shopkick
● Recyclebank
● CrowdTwist
● Badgeville
● Bunchball
● Farmville (Facebook supported)
● Mafia Wars (Facebook supported)
Gamification examples
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10. ● M2 Research pegs the current gamification
market at $100 million in 2011
● Client implementations in 2011 focus on:
○ user engagement, 47%
○ brand loyalty 22%
○ brand awareness 15%
● The market is estimated to grow
to $2.8 billion by 2016
Gamification on the front-side burner
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11. GAME MECHANICS 10

12. Attaching a measure to anything
Turns it into a game
How do we get people to fall in love with our app?
How do we get people to stay in love with our app?
● By motivating consumer behavior
Mechanics to Psychology
● Move beyond points & badge mechanics
● Time tracking
● Social proof (my sister uses it), stories behind
According to Stephen Anderson
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13. ● The Gamification Wiki lists 24
different game mechanics (as of Nov. 7, 2011)
● SCVNGR's 47 unique game
mechanics (as of Nov. 7, 2011)*
Both of these lists can be used to brainstorm on adding
new features and elements to any website or community
The 24 and the 47
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14. (Bunchball).
Mechanics Vs. Primary human desires 13

15. Mechanics
● Points, level, badges, leaderboards
● virtual goods, v. currences, charity
● synchro
Desires
● competition, reward, achievements
● status, self expression, altruism
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16. The 5 key points of Engagement
● recency (When was his last visit?)
● frequency (How often does he visit?)
● duration (How long does he stay on the sight when he visits?)
● virality (How often does he share content on the site?) (How much
is his sharing amplified through their network?)
● ratings (how often does he rate content on the site?)
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17. To whom gamification may concern
● off-line activities
● consumer applications & websites
● company software
● education, updating
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18. To whom gamification may concern
● off-line activities
point collection, miles, happy hour... flash mobs?
● consumer applications & websites
Foursquare, Facebook, eBay, Linkedin...
● company software
Sap, Microsoft W7 translate...
● education, updating 17

19. Single Players (consumer)
Richard Bartles studied MUD player types
in the late 1990′s and came up with 4 types of players:
● killers
● achievers
● socializers
● explorers 18

20. Mechanics to Psychology
According to Stephen Anderson
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21. Infographic:
Neurology of
Gaming
Mechanics to Neurology 20

22. CONCLUSIONS

23. The use of synchronized loops
to increase use, engagement,
skills, and knowledges,
leveraging on the natural
competition of all human beings.
According to Leo Sorge
A definition of Gamification/5 22

24. Shall you have a social software
(that breaks down the corporate pyramid)
ruled by its social metrics
(that gives you step-by-step control),
analyzing your audiences
you can gamify skill + knowledge
(breaking down the educational pyramid)
The Results of Gamification 23

25. Questions?

26. Free Additional Resources
● Gamification Wiki
● Gamification Blog
● Digest of Gamification
● Gamification Research Network
● Gamification 101
● Gamification in real time from Twitter
● What is Gamification Really?
● The Gamification Backlash
● Gamification Research Network
● Gamasutra
● Semantic Foundry Survey of Gamification...
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