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2011 Lecture Notes - MSc Corporate Communications

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Good Public Relations

Introduction to PR and corporate communications MSc in Corporate Communications, London School of Economics

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Corporate Social Responsibility Lesley Muir 24 th January 2011
Content for Today ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Role of Business ,[object Object],[object Object],[object Object],[object Object],[object Object],Firm is pure profit making – ANTI CSR Firm as an instrument of social policy – PRO CSR Win-win
Economic Role in Society ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is CSR? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CSR in Practice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why is CSR significant? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Crisis of Trust - 2005 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Trust Now ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Restoring Trust ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
CSR Classification Sk/der good Firm’s good Mandatory Optional Strategic CSR Ethical CSR Altruistic CSR
Ethical Altruistic Strategic Mandatory Optional – affirmative duties Optional – need for targeted approach Meeting social obligations Outside scope of firm’s obligations Enlightened self-interest Beneficial for firm and society. Nothing remarkable Beneficial for society damaging for firm. Rare Beneficial for firm and society. Minimise govt intervention Minimum level of CSR Unethical use of resources Win win
Why do CSR? ,[object Object],[object Object],[object Object],FRONTIER - INTRINSIC CIVIC - INSTRUMENTAL Structural e.g. P&G anti bribery Compliance Choice i.e. workplace crèche Strategic i.e. GSK Prudential
Should firms do CSR? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Values Policies, procedures and processes Vision – org identity, objectives etc Objectives, stakeholder priorities, corporate competencies CSR Prog CSR Drivers S/h attitudes and behaviours Business Outcomes Social Outcomes Reputation Employee behaviour and motivations Customers Employees Govt NGOs Community Suppliers Investors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: Knox and Maklan (2004) Linking CSR to Business Outcomes
Criticisms of CSR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Evidence CSR Works ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Current issues in CSR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Is CSR still relevant? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Award Winning Case Studies ,[object Object],[object Object],[object Object]

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2011 Lecture Notes - MSc Corporate Communications

  • 1. Corporate Social Responsibility Lesley Muir 24 th January 2011
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  • 12. CSR Classification Sk/der good Firm’s good Mandatory Optional Strategic CSR Ethical CSR Altruistic CSR
  • 13. Ethical Altruistic Strategic Mandatory Optional – affirmative duties Optional – need for targeted approach Meeting social obligations Outside scope of firm’s obligations Enlightened self-interest Beneficial for firm and society. Nothing remarkable Beneficial for society damaging for firm. Rare Beneficial for firm and society. Minimise govt intervention Minimum level of CSR Unethical use of resources Win win
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