How to become a 'digital famous' at social recruitment
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This document discusses how to become "digitally famous" through social media and recruitment. It provides tips on building an online brand and engaging followers through entertaining, inspiring, and educational content. It also highlights the importance of listening to others, building trust in relationships, and using metrics to measure social media performance and impact.
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How to become a 'digital famous' at social recruitment
- 1. HOW TO BECOME ‘DIGITAL FAMOUS’ AT SOCIAL RECRUITMENT Got a question? @googledave @phcreative
- 2. Got a questions...? @googledave @phcreative Tough fight out there: Competitive agencies In-House teams Candidate loyalty? Human behaviour Technology overload Resource
- 3. Got a questions...? @googledave @phcreative BOILER ROOM MOMENTS Countless calls Countless emails Numbers game Outbound activity
- 4. @googledave @phcreative #ebscotland Above & beyond What are you doing to: Build your brand People proposition Engage and connect To go Above & Beyond
- 5. CONVERGANCE OF DIGITAL MARKETING Got a question? @googledave @phcreative
- 10. Digital Habits • Uses technology • Smartphones, tablets • LinkedIn, Twitter • Reads online, industry news (sectors specific & professional bodies = opportunity) Solutions I Appreciate • Delivery, ROI • Speed – find it fast • On going relationship • No bullshit Characteristics • Decision maker, controls budget • Confident, driven, demanding • Time poor (very busy) • Has team around them (influencers – who could be researching for him) What's Important to me • Help me achieve my business goals – what are they? How do you help? • Bring talent into my business • World class service, innovation • Value, cost per hire, time to hire • Retention • Employer brand PERSONA EXAMPLE - CLIENT Person name: Steve Smith Occupation: C-Level, HRD Age: 35 - 50 Got a question? @googledave @phcreative
- 11. Digital Experience • Multi device – mobile responsive • Speed – page by page • How fast can I find answers… • Page behaviour • Don’t confuse me Conversion Triggers • Telephone numbers • Data capture • Live chat • Email to myself (mobile) • Take away info, downloads for influencers • Social icons and shares Case Studies • Relevant to me and my sector – opportunity to tell stories • Not just written, video, client features • Validation of your people credentials Content • Speak to me in a language I understand! • Be genuine and sincere – authentic • Answer my questions and objections • Scanability – ‘F’ factor • Content assets – videos, surveys, downloads • Demonstrate thought leadership • Rendering on multi device • Things that interest and help me with my pain, questions, objectives PERSONA CONTENT PILLARS Person name: Steve Smith Occupation: C-Level, HRD Age: 35 - 50 Got a question? @googledave @phcreative
- 12. Got a questions...? @googledave @phcreative But how do you find them?
- 14. IF CARLSBERG DID NETWORKING Got a question? @googledave @phcreative
- 15. WHO WOULD YOU WANT BEHIND THE DOOR? • Your target audience • Where are they, ‘which pub’? • Strategic partners • Your customers • Influencer networks • Who influences them? • Who else and why? • Who would you, buy a beer? Got a question? @googledave @phcreative
- 16. • A good conversationalist, listens most of the time, that’s how, when you talk, you know what to say • # Who are you listening to? • Be interested in others, not yourself! • Don’t broadcast sales messages • Make friends, build trust and help others • 80 / 20 rule • Remember… ‘Givers Gain’ PROBABLY THE BEST SOCIAL NETWORKING ADVICE! Got a question? @googledave @phcreative
- 24. In association with Mersey Maritime Got a question? @googledave @phcreative
- 32. http://www.hubspot.com/blog-topic-generator http://alltop.com Got a question? @googledave @phcreative
- 35. No, they really do care about this stuff! Got a question? @googledave @phcreative
- 47. Got a question…? @googledave dave@ph-creative.com Get organised (make aplan)
- 50. You need the right tools and tactics for the job Got a question? @googledave @phcreative
- 51. http://www.hubspot.com https://hootsuite.com Got a question? @googledave @phcreative
- 53. BUFFER QUICK AND EASY https://bufferapp.com Got a question? @googledave @phcreative
- 54. Buffer Chrome App • Direct from browser • Fast and simple • Post or share later • Pick your channels https://bufferapp.com Got a question? @googledave @phcreative
- 56. Got a question - @googledave / dave@ph-creative.comHOW DO YOU MEASURE UP?
- 58. SOCIAL MEASURMENT ECONOMIC VALUE Got a question? @googledave @phcreative
- 59. SOCIAL MEASURMENT ATTRIBUTION Got a question? @googledave @phcreative
- 61. Got a question…? @googledave dave@ph-creative.com Be remarkable
- 63. Thanks for listening and keep in touch @GoogleDave email: googledave@ph-creative.com tel: 01512275549 Got a question? @googledave @phcreative