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Ometz ProMontreal Creative Minds - Strategies to Building a Successful Personal Brand through Social Media

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Lisa McKenzie ★
Lisa McKenzie ★

Branding is such an critical part of a social media strategy, yet so many individuals and companies seem to be more interested in the act of broadcasting than in what they are broadcasting. This presentation helps brands understand the importance of a clear brand message, setting goals in social media and offers actionable tips to immediately integrate into their marketing efforts. If you would like more information or would like us to present this concept to your group, company or organization, please contact us at Lisa@RedCarpetStrategies.com

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Strategies to Building a Successful Personal Brand through Social Media Presented By: Lisa McKenzie, Social Media Strategist
About Us More than 60 years of combined business, branding, marketing and sales intelligence. Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
Our 90 minutes together ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
Business and Web 2.0 ,[object Object],[object Object],[object Object],[object Object],Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
Social Media is a broadcast medium. Differences between traditional and social media? Social media is a 2-way conversation and FREE Traditional = Social = Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
[object Object],A micro-blogging platform that is highly optimized to create brand awareness. ,[object Object],[object Object],Sources - http://www.digitalbuzzblog.com/infographic-twitter-statistics-facts-figures/ http://www.digitalbuzzblog.com/infographic-facebook-vs-twitter-demographics-2010-2011/
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],the world’s largest professional network on the Internet Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
4 keys to Social Media Success ,[object Object],[object Object],[object Object],[object Object],Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
[object Object],[object Object],[object Object],[object Object],[object Object],How do you plan to measure your success? Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
[object Object],[object Object],YOU Your BRAND follows you where ever you go. Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
Brand = Expectation ,[object Object],[object Object],Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011 ,[object Object]
Lisa McKenzie Brands
[object Object],[object Object],[object Object],[object Object],[object Object],Lisa’s Brand Principals Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
What makes you different? What is YOUR Brand?
YOU are your Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],Regardless of how many hats you wear, YOU are your brand. Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
[object Object],[object Object],[object Object],What is YOUR Differentiator? What is your Val-YOU? ,[object Object]
Creating Brand You SEO ,[object Object],[object Object],[object Object],[object Object],[object Object],Platforms to communicate your Brand Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011 ,[object Object]
[object Object],Clear Message = Visibility, Credibility, Access, Opportunities How do you Express YOUR Brand?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What to Post Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
Your customers are watching ,[object Object],[object Object],[object Object],[object Object],Perception is reality Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011 ,[object Object]
YOU -> Your Network Their Network Their Network’s Network How far your message spreads? Your Circle of Influence
[object Object],What does your digital footprint say about you? OR Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011 ,[object Object]
What happens in Vegas, stays on… Your digital footprint is permanent. Your digital footprint is YOUR BRAND.
Become a valued resource to your network ,[object Object],[object Object],[object Object],[object Object],[object Object],Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
Strategies You Can BANK On! Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
Strategy – Action Item #1 Buy your own domain name ww.LisaMcKenzie.com ($10year - GoDaddy.com) Use it to host a blog, or simple one page “ABOUT Me” Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
[object Object],Strategy – Action Item #2 Before  After  Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
[object Object],[object Object],[object Object],[object Object],Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011 Strategy – Action Item #3 Build Your Brand BIO
[object Object],[object Object],[object Object],Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011 Strategy – Action Item #4 Clean up your existing profiles
[object Object],[object Object],[object Object],[object Object],[object Object],Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011 Strategy – Action Item #5
[object Object],SocialMention.com GoogleAlerts.com Tweetbeep.com Strategy – Action Item #6 Manage your Reputation Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
[object Object],[object Object],[object Object],[object Object],Strategy – Action Item #7 Become a Thought Leader Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
[object Object],[object Object],Strategy – Action Item #8 Create an Emotional Connection Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
[object Object],[object Object],http://bit.ly/RewardPrice $297
Visit our website at www.RedCarpetStrategies.com Connect with Us Facebook.com/RedCarpetStrategies @RedCarpetVIPs [email_address] Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
Thank you for your participation Your Questions? Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011

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Ometz ProMontreal Creative Minds - Strategies to Building a Successful Personal Brand through Social Media

  • 1. Strategies to Building a Successful Personal Brand through Social Media Presented By: Lisa McKenzie, Social Media Strategist
  • 2. About Us More than 60 years of combined business, branding, marketing and sales intelligence. Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
  • 3.
  • 4.
  • 5. Social Media is a broadcast medium. Differences between traditional and social media? Social media is a 2-way conversation and FREE Traditional = Social = Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
  • 6.
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  • 10.
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  • 15. What makes you different? What is YOUR Brand?
  • 16.
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  • 22. YOU -> Your Network Their Network Their Network’s Network How far your message spreads? Your Circle of Influence
  • 23.
  • 24. What happens in Vegas, stays on… Your digital footprint is permanent. Your digital footprint is YOUR BRAND.
  • 25.
  • 26. Strategies You Can BANK On! Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
  • 27. Strategy – Action Item #1 Buy your own domain name ww.LisaMcKenzie.com ($10year - GoDaddy.com) Use it to host a blog, or simple one page “ABOUT Me” Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
  • 28.
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  • 36. Visit our website at www.RedCarpetStrategies.com Connect with Us Facebook.com/RedCarpetStrategies @RedCarpetVIPs [email_address] Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011
  • 37. Thank you for your participation Your Questions? Presentation by Red Carpet Strategies. You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011