Think Out Loud Interactive Best Practices

THINK OUT LOUD Community Outreach Project July-August 2008

Overview ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Overview of the Project ,[object Object],[object Object],[object Object],[object Object]

Approach ,[object Object],[object Object],[object Object]

Why? ,[object Object],[object Object],[object Object]

A Note on Social Media ,[object Object]

Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]

Activities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Critical Activities ,[object Object],[object Object],This is the Idea of Community Connectors SOCIAL NETWORKING BEST PRACTICE

What We Did ,[object Object],[object Object],[object Object],[object Object],[object Object]

What’s an Influencer? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What Happened ,[object Object]

What Happened ,[object Object],[object Object],[object Object],[object Object],[object Object],VIRAL MARKETING AT WORK SOCIAL NETWORKING AT WORK

Results ,[object Object],[object Object],[object Object],[object Object],[object Object]

Other Case Studies ,[object Object],[object Object],Rural Communities, Ethnicity, Race, Language, Age Can Affect Outreach Methods Some Communities More Online Than Others. Some Communities Easier to Find and Connect With Creating Strong Relationships with Community Connectors Key

Keys for Success ,[object Object],[object Object],[object Object]

Analytics ,[object Object],[object Object],[object Object],[object Object]

Analytics Monthly Averages vs. Month of July and Month of August 555 430 568 New User Registrations 977 858 813 User Comments 9,581 7,470 7,705 Visitors per Month 20,822 15,810 16,933 Page Views per Month August July Jan- August

Lessons Learned: Meet-Ups ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Strengths of TOL ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Risks and Barriers ,[object Object],Barrier to Participation by Staff and Readers, too time consuming to post Need a Blog, Current Site Being Asked to Function Like a Blog but is Not Structured to Be a Blog Risk of Presenting Inaccurate Information – No Preview or Draft Feature Analytics do Not Allow Details, Tracking over Time User Feedback and Site Organization Can Be Better

Other Issues: The Biggies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recommendations ,[object Object],WORDPRESS. Industry standard in Professional Business Blogs Customizable, Easy to Maintain, Efficient, Cost Effective and Secure Cut Staff Time Posting in Half (or more) TOL can Make Simple Changes – Frees Up Web Staff for More Important Work Simple Design Changes Will Increase Activity and Participation

Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Outreach/Social Media and Networking Expertise ,[object Object],[object Object],[object Object],[object Object],[object Object]

NEXT STEPS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

THANK YOU! Lizzy Caston Lizzy.caston ({at}) gmail.com 503-803-3326 THINK OUT LOUD

Think Out Loud Interactive Best Practices

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Think Out Loud Interactive Best Practices