This slide share visually represents the 10 fundamental aspects of businesses that want to keep their feet in the market. Looking for growth? These are the basic rules that will polish your abilities to keep a track of trends in the market. However, it is evident that you need to know the people you are dealing with. Normally, business owners resist meeting their people in person. Whereas, they forget that interaction is a fruitful source of marketing your brand. Branding and Marketing are the tactics that needs the foreground of trends. While, the trends identification process demands understanding of your people and their ways of life. Your product must make room in your consumers’ life and that can only become possible if you know your people well. Most critical and crucial aspect of business branding is to know the difference between Fads and Trends. Fads come and go whereas, trends stay in the market. Once you are there! Go and move forward but keep a track of trends in the market. Market research is an old phenomenon. Today, people want to talk about latest happenings and futuristic aspects of marketing. Research will guide you about how things used to be but do you really have time for that? Just go to people directly observe what they do and how they do it - If you understand your people - Be sure that you have almost won the game. One thing that surely businesses should avoid is the act of staying within the market. Realize that your consumers are real people; they travel and explore new products as well as services. There is no point of you staying within the market, Go out! And look for global trends because your real competition lies there. You wish to identify global trends? The key is to live among your consumers, be one of your own consumers, and go party with them. Trends will become an easy job for you. However, there is one more thing that you missed – Trend is not about your consumer, but understanding consumerism. So identify the clusters that signal towards future directions.

2. A New Flicker in
the market is
what we call
Trend
Appearance of a new expression,
attitude or behavioral aspect – may be
human expectations generated
because of profound need or want.

3. Dissociate Fashion
from Trends
Fads refrain from staying.
However, trends emerge
and evolve

4. Did you Just Say
Market Research?
Are you kidding me?
It is traditional now! Market Research
understands market backwards.
Whereas, trends are all about right-now
and forward looking.

5. You need to
know – What
is NEW
Spot out the market for consumer
novelty and scrutinize B2C
innovations
Congratulations!
You just won the game

6. Understand
your Consumers
Oh Wait ….
There is one more thing
that you missed – Trend
is not about your
consumer, but
understanding
consumerism.
Identify the clusters
that signal towards
future directions

7. Well if you think you just
won the game – Wait!
Trends aren’t the real point –
the opportunities they hold is,
so keep a track and move
forward.

8. Your customers
are real people
They adapt to
global trends, so
you should do
the same with a
strong
consideration of
your local
context.

9. Consumers don’t stay
within Industry, neither
should you
People travel around the industry
and set demands accordingly, so
what are you doing within the
industry? Go out, where your real
competition exists.

10. Trends emerge at
the speed of light!
So forget about numbers
or stats. Instead, go for
adaptation.

11. Live among your
consumers
Be one of your own
consumers, go and hangout
with them. Trends will
become an easy job for you.

12. Presentation By: Logo Design Guru
Source: http://trendwatching.com/trends/instant-trend-expert/