Más contenido relacionado La actualidad más candente (20) Similar a Create Demand for your Talent (20) Create Demand for your Talent1. Create
Demand for
your Talent:
How to Position Lynn Hazan
Lynn Hazan& Associates, Inc.
Yourself as a Executive Search Firm
for Marketing and
Subject Matter Communications
Expert lynn@lhazan.com
www.lhazan.com
312-863-5401
2. VUCA: The “New Normal”
Volatile
Uncertain
Complex
Ambiguous
Derived from military vocabulary in the
1990’s
© 2012 Lynn Hazan & Associates, Inc.
3. Barb Cheng,
The VUCA Antidote founder, president,
and CEO of
Executive Core
Vision
With a clear vision, creative space opens up
for innovations.
© 2012 Lynn Hazan & Associates, Inc.
4. Barb Cheng,
The VUCA Antidote founder, president,
and CEO of
Executive Core
Vision
Understanding
Listening and understanding can help
leaders discover new ways of thinking and
acting.
© 2012 Lynn Hazan & Associates, Inc.
5. Barb Cheng,
The VUCA Antidote founder, president,
and CEO of
Executive Core
Vision
Understanding
Clarity
Clarity works because people are so
confused that they grasp at anything that
helps them make sense out of chaos.
© 2012 Lynn Hazan & Associates, Inc.
6. Barb Cheng,
The VUCA Antidote founder, president,
and CEO of
Executive Core
Vision
Understanding
Clarity
Agility
Leaders must be ready for surprises. Have
practices which support agility.
© 2012 Lynn Hazan & Associates, Inc.
7. Welcome to New Era at Work
Multi-generational
groups
Diverse talent pool
Real
and virtual
spaces
Technology
enhanced
Reverse mentoring
© 2012 Lynn Hazan & Associates, Inc.
8. War for Talent
Employers ARE Hiring!
Toptier candidates
being courted;
getting multiple
offers.
Intense competition
for talent
Speed is important
© 2012 Lynn Hazan & Associates, Inc.
9. Clients Seek 21st Century Skills
Creativity & Technology Literacy
Innovation Flexibility&
Critical Thinking & Adaptability
Problem Solving Initiative & Self
Communication & Direction
Collaboration Social & Cross
Productivity & Cultural Skills
Accountability Information Literacy
Leadership & Social Media
Responsibility Literacy
© 2012 Lynn Hazan & Associates, Inc.
10. Must have skills for candidates
Writing Managing clients,
Analytic/Quantitati supervisory skills
ve
Foreign Language
Social Media &
digital skills skills
Collaborative work Do more than less!
styles
Industry specific
experience
Strategy and tactics
Biz Dev
© 2012 Lynn Hazan & Associates, Inc.
11. Re-Define Yourself in a Changing
World
Who are you?
What do you want to
do?
Reinvent yourself, your
skills
Strengths & core
competencies
© 2012 Lynn Hazan & Associates, Inc.
12. What are you strengths and core
competencies?
www.inventuregroup.com
© 2012 Lynn Hazan & Associates, Inc.
14. The New Flexible Workplace
Companies offer:
flex-time
work from home options
alternative
tracks for
advancement
Entirestaff not always
at office at same time.
© 2012 Lynn Hazan & Associates, Inc.
15. Patterns of Behavior
Candidates behave in Companies behave in
a certain manner. a certain manner.
Recognize patterns
Make them work for you
Create a competitive advantage
“A” candidates
© 2012 Lynn Hazan & Associates, Inc.
16. Recognize Trends & Have Them
Work for You
Organic
Whole Foods
Animals’ Rights Fair Trade
PETA Starbucks
Fringe to
Mainstream
Environmental Workers’ Rights
GreenPeace Nike
Global Warming
Al Gore
© 2012 Lynn Hazan & Associates, Inc.
17. STEM: Jobs In Demand
Science
Technology
Engineering
Math
© 2012 Lynn Hazan & Associates, Inc.
18. Top 5 Growing Industries
Hiring Today
Media
Engineering
Healthcare
Account Services
Consulting
According to Yahoo! © 2012 Lynn Hazan & Associates, Inc.
19. Health Care
Preventative care
Electronic medical
records
Professional
associations
Direct service
providers
Continuing
education
Geriatric services
© 2012 Lynn Hazan & Associates, Inc.
20. Technology is growing
Payoff from R&D
Biotechnology
Disruptive Technology
Energy Innovations
Clean Tech
Mobile Devices (smart phones, tablets)
Apps – “App Economy”
© 2012 Lynn Hazan & Associates, Inc.
21. Recent Placements at LH&A
Marketing Manager
Freelance Research Strategist-Milwaukee
Freelance PR - Media pitching
Social Media Manager
Member Outreach Representative
Director of Corporate/IT Communications
Account Management (PR)
© 2012 Lynn Hazan & Associates, Inc.
22. Current Needs at LH&A
Positions Categories
Sales Health Care
General Consumer Electronics
Management Professional Services
Marketing Medical Devices
Communications
Consumer Durables
Business Professional
Development Associations
Public Relations Retail
Digital PR Professional Training
© 2012 Lynn Hazan & Associates, Inc.
23. Boomers in the Workforce
60 is the new 40
Anticipated brain
drain
Delay retirement
Healthcare = best field for workers 50 +
AARP’s “Best Employers for workers over
50”
© 2012 Lynn Hazan & Associates, Inc.
24. Boomers and Beyond
SuccessfulBoomers create demand for
talent and start their own business
freelance
consulting
Re-invent work
after retirement
© 2012 Lynn Hazan & Associates, Inc.
28. Be a subject matter expert
Know your subject matter and best
practices
Have experiences to relate
Speaking
engagements to share your
knowledge
© 2012 Lynn Hazan & Associates, Inc.
29. 21st century expert is online!
Blogs and video Webinars
blogs Online
eBook presentations
e-zine articles Social media
© 2012 Lynn Hazan & Associates, Inc.
30. Marketing Yourself
Always market yourself
Innovation– What new
services can you offer?
Nonprofit/Pro-Bono projects
Join
professional
associations
Be an active member!
Position yourself as a leader!
© 2012 Lynn Hazan & Associates, Inc.
31. What are your spheres of
influence?
Community
Organizations
Professional Places of
Associations Worship
Schools /
Universities You Social Clubs
Online Groups ???
Arts/Culture
© 2012 Lynn Hazan & Associates, Inc.
32. What is your unique
positioning statement?
What makes your services special?
© 2012 Lynn Hazan & Associates, Inc.
33. Unique Positioning Statement
Why employer or client should hire you
Summary statement for resume
Lead off for a successful interview
© 2012 Lynn Hazan & Associates, Inc.
34. How to Create Your UPS
What makes you unique?
What makes you special?
What’s your story?
?
?
© 2012 Lynn Hazan & Associates, Inc.
35. Elevator Speech
30-60 second speech
Reasons why employer should hire you
What can you bring to the employer?
Make it interesting!
Practice! Practice! Practice!
© 2012 Lynn Hazan & Associates, Inc.
36. Try it out: Paired Share
Why you should hire me?
Make it interesting!
Time: 1 minute each
© 2012 Lynn Hazan & Associates, Inc.
38. For Sale. Baby shoes.
Never worn.
© 2012 Lynn Hazan & Associates, Inc.
40. How to get yourself on the
“A-List”
?
© 2012 Lynn Hazan & Associates, Inc.
41. Building your credibility
BE VISIBLE!
Where are other experts?
Real-world organizations
Personal websites or blogs
Online social networking sites
Have you Googled yourself lately?
Is your profile/blog/content accessible?
Were you mentioned in articles or on sites?
Manage your online reputation!
© 2012 Lynn Hazan & Associates, Inc.
42. Building your credibility
Post / share new content
Case studies
Relevant news articles
Recycle content from different formats
Participate in discussions
Start discussions by asking questions
Offer feedback, opinions, or experiences
© 2012 Lynn Hazan & Associates, Inc.
43. Building your credibility
Think about the platform
Multi-media – pictures, video, podcasts,
webinars, slide presentations
Is video better than audio?
Should I write a blog post or a tweet?
Be accessible
Promote organizations or events on your profile
Review a conference on your blog
Share your blog posts with your followers
© 2012 Lynn Hazan & Associates, Inc.
44. Create content to get noticed!
After posting
presentation, LH&A
featured on
SlideShare’s Career
front page
Lynn is also a Platinum
Author at
EzineArticles.com
© 2012 Lynn Hazan & Associates, Inc.
45. Don’t forget about etiquette
Be kind!
Make positive contributions to discussions or
conversations
Watch for tone of voice (punctuation)
DON’T USE ALL CAPS!
Grammar still matters
Revise and review before posting
© 2012 Lynn Hazan & Associates, Inc.
46. Continuing Education
Vital to surviving in a competitive market
Formal and informal training
Online content
Webinars
up-to-date on new
technology
Pass on knowledge
© 2012 Lynn Hazan & Associates, Inc.
47. Trend Blog/Resources
Trendwatching.com
Futurist: David Houle’s blog for hot tips:
Evolutionshift.com
Marketingcharts.com
McKinsey Global Institute Publications
© 2012 Lynn Hazan & Associates, Inc.
49. In the spirit of sharing:
The State of the Internet
Henry Blodget and Alex Cocotas
Oct. 1, 2012
http://www.businessinsider.com/state-of-
internet-slides-2012-10
© 2012 Lynn Hazan & Associates, Inc.
50. A Wise Man Once Said…
"It had long since come
to my attention that
people of
accomplishment rarely
sat back and let things
happen to them. They
went out and happened
to things.”
Leonardo Da Vinci
© 2012 Lynn Hazan & Associates, Inc.
51. Sign up for Lynn’s E-jobs
A free, confidential listserv from LH&A
Clearly print your name and email address
on the sign up sheet!
Email Lynn at: Lynn@lhazan.com
© 2012 Lynn Hazan & Associates, Inc.
52. 55 E. Washington St.
Lynn Hazan
Suite 715
Chicago, IL 60602
Lynn Hazan&
312-863-5401
Associates, Inc. lynn@lhazan.com
www.lhazan.com
@lynnhazan
© 2012 Lynn Hazan & Associates, Inc.
Notas del editor Living in VUCA timesDerived from military vocabulary in the 1990’s Hiring managers need to adjust their behavior and timing