Want to learn more about crowdfunding? Designed for startup project leaders who want to leverage crowdfunding, this session examines how to maximize this funding model. Brian Meece is the CEO of RocketHub, one of the world’s top crowdfunding platforms. RocketHub has observed over 20,000 funding campaigns while helping companies raise millions of dollars globally. In doing so, it has narrowed down the formula for successful crowdfunding. Brian discusses the factors that determine which projects achieve their goals (and which ones don’t).

3. Who is this guy and why is he here?

4. Be my friend.
@RocketHub
Facebook.com/RocketHub
Brian@RocketHub.com

5. What is RocketHub?
Top Global Crowdfunding Community
RocketHub
is
the
fastest
growing
crowdfunding
community.
We
empower
ar'sts,
entrepreneurs,
academics,
and
organiza'ons
in
their
funding
efforts.
Launched:
February
2010
Total
Campaigns:
25,000+
Total
Funding:
$Millions
Homebase:
New
York
City

6. What is crowdfunding?
… an event that harnesses networks
for funds, awareness, and feedback.

7. New spin on old idea.
da Vinci (patronage)
+
Social Media (mass)
=
Crowdfunding
(mass-patronage)

8. How we got here.

9. The press loves RocketHub projects.

11. How does it work?
The
Three
Pillars
Project
Network
Goods

12. I.
The
Project
Be great
Make a statement
Tell us why

13. Case Study:
Extra Credits – Gaming Website/Incubator
James Portnow

14. Case Study:
Extra Credits – Gaming Website/Incubator
Raised
Over
$100,000
in
a
weekend

15. Case Study:
Extra Credits – Gaming Website/Incubator
Your connections can be your sales-force.

16. II.
The
Network
Depth = Influence
Width = Numbers

17. II.
The
Network
SourceFirst
Degree
Second
Degree
You
Fans
Friends-of-fans
Strangers

18. Duct
tape
(lot’s
of
it)
Case
Study:
Spira
–
Indie
Shoe
Company
Andy
Krafsur
Crowdfunded
$42,000+
to
bring
his
new
shoe
design
to
reality

19. Case
Study:
Spira
–
Indie
Shoe
Company

20. III.
The
Goods
Sell the journey
Levels of impact
Fun exchange

21. Case
Study:
Author
/
Entrepreneur
Ariel
HyaB
Raised
over
$60,000
pre-­‐selling
book
and
consul8ng
services

22. Case
Study:
Author
/
Entrepreneur
Ariel
HyaB
Digital
version
of
new
book
release
A
signed
copy
of
the
new
book
–
plus
enrollment
in
digital
course
2
Day
“Whiteboard
Session”
in
Brooklyn
$20
$50
$5000

23. What do you need to start?
The
Checklist
Title
Financial Goal
Timeframe
Video
Images
Audio
Written Description
Rewards
ü

24. The gameplan.
Now
What?
1. Commit
2. Win first followers
3. Build dialogue
4. Spiral out
5. Tell the story
6. Listen
7. Meet the press
8. Finish strong

25. The
Result
Money
Awareness
Momentum

27. The
Horizon
Crowdfunding for Equity
RocketHub
Whitepapers

28. Thank you 