This work describes how the Global Delivery Model can be considered as a Blue Ocean Strategy of INFOSYS. The ERRC framework is overlapped on the Strategy Canvas to analyse the industry success factors that were eliminated, reduced (for cost reduction), raised or created (for value creation) by INFOSYS to achieve a Value Innovation for its clients and thus create a blue ocean market.

1. GLOBAL DELIVERY MODEL: A Blue Ocean Strategy of INFOSYS
Pioneered by Infosys1, the Global Delivery Model (GDM) is based on the principle of taking work
where it can be done best, makes most economic sense and with the least amount of acceptable risk.
The GDM is a framework for distributed project management and multi-location engagement teams. It
is a key driver of engagement success and value realization for the clients. It provides clearly defined
process guidelines emphasizing the importance of information flow and communication. The robustness
of GDM combined with the infrastructure and quality orientation reduces engagement risk for a client
compared to conventional delivery models. Process benchmark is a hallmark of this delivery model.
Infosys provided Value Innovation for customers by lowering the overall costs of IT engagement
while increasing the measurable delivered value addition to the client’s business. When Infosys
introduced the GDM, it was an innovative delivery model which eliminated and reduced some of the
then prevalent success factors for the Indian IT Services industry. It simultaneously raised the
importance of certain factors to a newer level where the competition became irrelevant. But the
creation of new success factors for the IT Services industry helped it achieve the true Blue Ocean.
Further, Infosys executed Tipping Point Leadership by enhancing the process strength of the
GDM where the parallel execution of different phases of project at different location created a
disproportionately positive influence on the time to project delivery and increased team performance.
Exhibit-1: A Strategy Canvas with ERRC Model overlay for the Blue Ocean Strategy of INFOSYS
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