40 CATI workstations World-wide in-language data collection services National footprint (14 field offices in India) Focus group/Central location Interviewing facilities in Major Metros ISO certified Blue chip references in Quanti and Quali studies

1. Qualitative Practice
mQLTM

2.  Formed in 1992
 40 CATI workstations
 World-wide in-language data collection services
 National footprint (14 field offices in India)
 Focus group/Central location Interviewing facilities in Major Metros
 ISO certified
 Blue chip references in Quanti and Quali studies

3.  Part of a large diversified Indian Group
 Working relationships with some of India’s largest Companies for their
Marketing research requirements
 Working relationships with several large Global Market Research firms
 Over a decade of proven Cross-Sector Expertise

5. 1. Understand 2. Design
Challenge Method
6. Review 3.Conduct
Implications Research
5. Generate 4.Analyse
Report findings

6. In order to ensure quality research we keep the basics in mind and
employ several of the following strategies :-
 Longitudinal Research Design
 Member checking
 Peer Debriefing
 Audit trail demonstration
 Thick description
 Negative case search and alternative explanation
 Triangulation

7.  Depths
 Groups
 Workshops
 Observational
 Content and text Analysis

8.  Individual
 Paired
 Three Way
 Children
 Special Audiences

9.  Homogenous
 Creative
 Synetics
 Extended
 Mini-groups

10.  Residents  Accompanied Shopping
 Pre-Tasking  Accompanied Browsing

11.  MQL moderated online focus groups: using chat room technology,
enabling groups of participants to discuss an issue in real time.
 MQL bulletin boards: participants respond to a series of questions
posted on bulletin boards over a week, with a moderator adding
prompts and probes as needed.
 MQL email based research with individuals or groups, using semi-
structured questions and follow-up probes.

12. We assist Firms world-wide in recruitments for Focus Groups
and other qualitative studies all over the world with the help of
our multi lingual phone room capabilities.

13. Location
Located in the heart of Bangalore's Business District. Easy access to
public transportation and ample parking space for respondents with
their own transportation. We have offered door-to-door pick up and
drop off for respondents in the past lower (SEC levels mainly)
Conference Room Facilities
 Seating (cushioned) with arm-rests for 12 participants
 Oval Conference table with ample space for food beverages and any show cards or story boards
 Video Recording (in client preferred format)
 Internet access
 Fully Air-conditioned
 Easy Access to the wash rooms

14. Observation Room Facilities
 Seating for 10 observers
 CCTV connect to conference room
 Fully Air-Conditioned
 Supply of note pads etc
 Dedicated hostess for food beverages, copying etc for the observers
Security provisions
 All materials destroyed prior to moderator departure from facility (security check in conjunction with
Moderator)
 Security guard at check-in to verify respondent, observer and moderator identity
 Other standard precautions (ensuring no encounters, client confidentiality etc)
Standard Services
 Copies etc
 Tech Support
 Other special services on request such as translators, note takers, transcription easel boards, slide
projectors etc.

15. PROJECT TITLE : - FARMERS QUALITATIVE IN NORTH AMERICA
 What: Structured qualitative telephone interviews
 Who: farmers within Canada and the US.
 N = 150 complete & usable interviews
 Quota Groups
- There are 15 geographic regions in the US and Canada. Each quota group by region was of the same size (i.e. 10)
- There were other quota groups by size of farm, equipment owned etc
- 3 of the 15 regions were in Canada; 12 of the regions were in the US
 Sample: Was provided by client with names and telephone numbers.
 Incidence Rate of Qualification: 40% of those completing the screening process were qualified

16. PROJECT TITLE : - FARMERS QUALITATIVE IN NORTH AMERICA ( contd)
 Questionnaire Description :
- a very few closed ended background questions
- structured open ended questions derived from a previous qualitative effort (probing required)
 Respondent Incentives: $50
 Questionnaire Length: 45 minute questionnaire with 30 open ended questions length
 Audio: All voice files were made available to the client
 Skill Set:
- Interviewers had to posses good business to business open end probing and clarifying skills. Agricultural expertise
was not needed.
- Coders were to posses sound abilities in interpreting and using open ended coding scheme
- Language: 1 region in Canada includes Quebec that required French speaking interviewers. The number of interviews
per region was small (8 ; but 85% of the interviews in that region required French speaking skills
 Output: Raw closed ended data, including the raw open ended responses in Word AND audio tapes of each survey
 Status Reports: Full status reports on the sample and quotas was provided 3 times a week

17. PROJECT TITLE : Focus Groups on Airline Travel to EUROPE
 One Leisure Traveler group -
people who have traveled to Europe on leisure at least once in the past 6 months
(4 people) and 4 who have traveled at least twice in the last 12 months
 One Business Traveller group -
4 heavy travelers (at least 2 trips in the last 6 months or 4 trips in the last 12
months)
4 light travelers (at least 1-2 trips in the past 6 months, or more than 2 trips in
the last 12 months)
 The groups were be 1.5 hours long and run sequentially... 6.30pm and 8.15pm

18.  PROJECT TITLE : Focus Groups in India for Global Clothing brand
 Background:
Partywear is a fast growing and emerging segment in the readymade garments market. This is a
recent phenomenon, about two years old and is arising out of a growing urban, youth culture of
partying, going to discotheques and nightclubs. The need for a separate wardrobe that suits the
party
occasion has given rise to a few brands like Zod, Provogue, Mufti and also a lot of unbranded
garments
available in fashion stores.
Since this is an emerging category, the client wanted to understand more about the consumers‘
lifestyle, preferences, attitude, behavior and usage. Hence, the client wanted to conduct exploratory
qualitative research with a view to get the following information

19.  Information Areas:
- Understand the consumer, his wants, needs and drivers
- Understand his lifestyle, esp with respect to going out with friends, dining out, dating, pubbing,
clubbing and partying
- Understand the place and significance of party wear in his wardrobe
- Functional, and more importantly, emotional benefits he derives from wearing partywear.
- Understand his buying behavior, buying occasions, usage patterns of party wear
- Preference for brands vs unbranded products
- Price and value for money perceptions
- Identify need gaps and opportunities
 Target customer:
- Male, SEC A, 18-28 yrs
- Goes to a party/night club/pub or discotheque at least once in a fortnight
Centres:
Delhi, Mumbai and Bangalore

20.  Rosslyn Research
 Microsoft
 Vivid Interface
 Hewlett Packard
 Penn & Associates
 DSI Healthcare
 All India Association of Industries
 Young Entrepreneurs Society of India

21. INTERNATIONAL
Jakarta office Vietnam office Bangkok office Dubai office
3rd floor Lina Building, 456, 4th Floor, NGUYEN THI MINH 401 S.Group Building 604 Al Safa M
Jln. H.R Rasuna Said Kav. B7, KHAI(STR), 1091/153-154 new Petchaburi Road Bank Street Bur Dubai
Jakarta - 12920, Indonesia WARD 5 , DIST 3, Makkasan Rajtavee Dubai
Raj Sharma : +91 9322105830 Ho Chi Minh, Vietnam Opp Hotel Bangkok Palace/Ramada Raj Sharma: +91 9322105830
info@mmrss.com Tel No: +84866518813 Bangkok-10400 info@mmrss.com
Raj Sharma : +91 9322105830 Tel No: +6622555790/6622555791
info@mmrss.com Raj Sharma : +91 9322105830
info@mmrss.com
INDIA
Corporate Office
12, Ground Floor, Greenfield Mansion,
Dr. Raikar Marg, Mahim (West),
Mumbai – 400016
Maharashtra, INDIA
Tel : Tel No: +91 22 42206364
Fax : +91-22-42206364 Ext. 225
Raj Sharma : +91 9322105830
info@mmrss.com
Banglore Office New Delhi office Chennai Office Kolkata office
617 First Floor, Satyam House 2A/New 3, Singaravelu Street 9,Bullygunge Terrace
6th B Main,Indranagar 2nd Stage, Balaji Estate, T-Nagar, Chennai-600017 Ground Floor, Gol Park,
Bangalore – 560038 Kalkaji, Tel No. +91 44 42604404 Kolkata-700029
Tel No: +91 80 41739007/41739045; New Delhi-110019 Raj Sharma : +91 9322105830 Tel No: +91 33 40015939
Raj Sharma : +91 9322105830 Tel No: +91 11 26411870 info@mmrss.com Raj Sharma : +91 9322105830
info@mmrss.com Raj Sharma : +91 9322105830 info@mmrss.com
info@mmrss.com
Hyderabad office Pune office Gurgaon office Ahmedabad office
No. 3-4-353, 601, 6th floor Rajmahal Apartments, Plot No - 482, 1st Floor, Block 15, Rajpath Row House,
Opp Reddy women junior college, Law College Road, Erandwane, Sector 5, Urban State,
Sathyamma college, Pune - 411004 Gurgaon (Haryana), Opp. AIS School,
Barkatpura,Hyderabad-500027 Tel No: +91 20 30220897 / 98 Tel No : +91 9322105830, Judges Bungalow Road,
Tel No: +91 040 27552251 Raj Sharma : +91 9322105830 Raj Sharma : +91 9322105830 Bodak Dev, Ahmedabad - 380054
Raj Sharma : +91 9322105830 info@mmrss.com info@mmrss.com Raj Sharma : +91 9322105830
info@mmrss.com
info@mmrss.com