1. Attracting & Engaging
your Online Audience
by Marco Ayuso
Monday, May 30, 2011

2. 3 rules
“Selling to people who
actually want to hear from
you is more effective than
interrupting strangers who
don't.”
Seth Godin
Monday, May 30, 2011

3. It takes time
Social Media is not magic
How much are you going to wait?
Monday, May 30, 2011

4. It's all about people
Social = People
Business = People
Your customers are not numbers...
They are people
Monday, May 30, 2011

5. The more you give,
the more you get
You give value, you get value
If you're not doing it, someone else is
Monday, May 30, 2011

6. ¿Now what?
Monday, May 30, 2011

7. The Formula to Attract new
Customers Online
Monday, May 30, 2011

8. Website +
Monday, May 30, 2011

9. Website + Traffic +
(atracting)
Monday, May 30, 2011

10. Website + Traffic + Relationship
(Engaging)
Monday, May 30, 2011

11. Website + Traffic + Relationship
Monday, May 30, 2011

12. How do you stand out from
the crowd?
Be relevant
Be authentic
Be there
Monday, May 30, 2011

13. The KLT factor
Know
Like
Trust - pay attention to
the trust gap
Monday, May 30, 2011

14. The Experience Gap
People are driven by
emotions.
Are you creating
emotions?
Not only "what" you do,
but "how" you do it
matters
Monday, May 30, 2011

15. On transparency and
authenticity
Know
Like
Trust - pay attention to
the trust gap
Monday, May 30, 2011

16. La fórmula para atraer más y
mejores clientes por Internet
Sitio Web + Tráfico + Relaciones
(Propuesta Irresistible) (Audiencia hambrienta) (Enamorar al cliente)
Monday, May 30, 2011

17. MARCO AYUSO
www.AtraccionDeClientes.com
www.MarcoAyuso.com
@MarcoAyuso
Monday, May 30, 2011