1. how to
Monday, May 30, 2011

2. HOW TO YOUTUBE
1. Is web video right for you?
2. Welcome to YouTube
3. What kinds of videos work best?
4. Creating a YouTube video
5. Again... it's all about content
6. Convert viewers into visitors
7. Promote your videos
Monday, May 30, 2011

3. 1. IS WEB VIDEO RIGHT FOR
YOU?
Monday, May 30, 2011

4. 1. Is web video right for you?
Are you willing to
inform, educate and
entertain people
about your product or
service?
Monday, May 30, 2011

5. 2. WELCOME TO YOUTUBE
Monday, May 30, 2011

6. 2. Why YouTube?
•5 hours of video are
uploaded every
minute
• 70% of YouTube traffic
comes from outside
the US
Monday, May 30, 2011

7. 2. Why YouTube?
• YouTube's
demographic is broad:
18-54 years old
• YouTube mobile gets
over 100 million views
a day
Monday, May 30, 2011

8. 2. Why YouTube?
• Anyone can upload
videos: movies, video
blogs, TV shows,
commercials
• Up to 15 minutes
• Comments, votes and
sharing
Monday, May 30, 2011

9. 3. WHAT KINDS OF VIDEOS
WORK BEST?
Monday, May 30, 2011

10. 3. What kinds of videos work best?
• Informative videos
• Educational videos (how to)
• Entertaining videos
Monday, May 30, 2011

11. 4. CREATING A YOUTUBE
VIDEO
Monday, May 30, 2011

12. 4. Creating a YouTube video
• Professional production or
not?
• Get the right equipment
• Consider the smaller screen
• Shoot professionally
• Look professional... or not?
• Consider a slideshow
Monday, May 30, 2011

13. 4. Creating a YouTube video
• Professional production or
not?
• Get the right equipment >>
• Consider the smaller screen
• Shoot professionally
• Look professional... or not?
• Consider a slideshow
Monday, May 30, 2011

14. Get the right equipment
• Camcorder 300-500 usd
• Tripod 30-40 usd
• Lighting 200 usd
• Microphone 50-100 usd
• Background
• Editing Software
Monday, May 30, 2011

15. 4. Creating a YouTube video
• Professional production or
not?
• Get the right equipment
• Consider the smaller screen
• Shoot professionally
• Look professional... or not?
• Consider a slideshow
Monday, May 30, 2011

16. 4. Creating a YouTube video
• Professional production or
not?
• Get the right equipment
• Consider the smaller screen
• Shoot professionally >>
• Look professional... or not?
• Consider a slideshow
Monday, May 30, 2011

17. Shoot professionally
• Subject well-lit
• External mic
• Minimize noise
• Steady camera
• Don't zoom in/out too
much
Monday, May 30, 2011

18. 4. Creating a YouTube video
• Professional production or
not?
• Get the right equipment
• Consider the smaller screen
• Shoot professionally
• Look professional... or not?
• Consider a slideshow
Monday, May 30, 2011

19. 4. Creating a YouTube video
• Professional production or
not?
• Get the right equipment
• Consider the smaller screen
• Shoot professionally
• Look professional... or not?
• Consider a slideshow
Monday, May 30, 2011

20. 5. AGAIN... IT'S ALL ABOUT
CONTENT
Monday, May 30, 2011

21. 5. Again... it's all about content
• Be entertaining
• Keep it short
• Keep it simple
• Stay focused
• Do NOT hard sell
• Keep it fresh
Monday, May 30, 2011

22. 6. CONVERT VIEWERS INTO
VISITORS
Monday, May 30, 2011

23. 6. Convert viewers into visitors
• URL in your video
• Link from the description
and your channel page
Monday, May 30, 2011

24. 7. PROMOTE YOUR VIDEOS
Monday, May 30, 2011

25. 7. Promote your videos
• Target your content
• Add tag your videos
• Compelling title &
description
• Pick the best thumbnail
image
• Use YouTube's community
features
Monday, May 30, 2011

26. 7. Promote your videos
• Promote your videos socially
• Embed them on your
website or blog
• Upload them to other video
sites
Monday, May 30, 2011

27. THE BOTTOM LINE
Monday, May 30, 2011

28. The bottom line
• You don't have to spend a
lot of money
• No hosting & streaming
costs
• Do not hard sell
• Inform, educate & entertain
• Going Viral
Monday, May 30, 2011

29. MARCO AYUSO
• @MarcoAyuso
• facebook.com/MarcoAyuso
• MarcoAyuso.tv
Monday, May 30, 2011