This webcast presentation discussed how social analytics can help companies better understand customers and improve marketing strategies. It began with an overview of why businesses need to be interactive on social media to keep up with rapidly changing consumer behaviors. The presentation then covered how social analytics can provide insights into customer attributes, preferences, interests and behaviors to improve targeting, personalization and predictive modeling. Specific IBM social analytics products and solutions were demonstrated for monitoring earned, owned and paid social media and integrating insights with traditional marketing and business systems. The webcast concluded with recommendations for companies to capture social data, analyze it and then act on insights by engaging customers through social media marketing and business execution.
3. Today's Featured Presenter
Webcast is here:
http://w.on24.com/r.htm?e=272891&s=1&k=8EB9C4CBEB1C376A942A644887F45994&partnerref=IBM10
Mark Heid
Program Director
Social Analytics at IBM
40. Q&A Session
Mark Heid
Program Director
Social Analytics at IBM
41. Thank you for attending!
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