2014 MITX e-Commerce Summit - The Everywhere Consumer

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Key Takeaways from the MITX e-Commerce Summit on January 30th, 2014. Big thank you to our 2014 e-Commerce Summit Sponsors: TJX Accenture Blueport Commerce Cantina Evergage Hybris Software Responsys Today's consumers are uber-informed and hyper-connected. The empowered smartphone and tablet wielding shopper employs practices like "showrooming" and takes advantage of an abundance of online resources to make faster, smarter, more informed decisions. At the same time, their digital footprint offers the businesses with which they're interacting greater insight into their profile and preferences. Agile and innovative companies are leveraging that influx of data to provide the most personalized and frictionless buying experiences possible. At the 2014 MITX e-Commerce Summit, leading industry experts explored the technology and innovative approaches companies are adopting to influence how the customer journey unfolds. Speakers from the following companies: Boston Business Journal Joss & Main FleishmanHillard Tumblr Cantina Google Rue La La AP The Grommet Vistaprint Accenture Havas PR Care.com CVS GetGlorious Vee24 Gloss48, Inc. Optaros Spreadshirt Digitas Wayfair Reebok Staples Paypal Media Network Visual IQ Responsys TripAdvisor Forrester KitsyLane Blueport Commerce Kayak Drizly SapientNitro Brand Networks TJX Evergage

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2014 MITX Data & Analytics Summit "Opening Keynote: Mastering Marketing & Measurement in a Data-Driven Environment" Speaker: Aaron Fetters (@fettersac), Director, Insights & Analytics Solutions Center, Kellogg Company Market Mix Models, Programmatic, Viewability, Data Management Platforms, Attribution Models, and more – today’s marketers are bombarded by tech-heavy buzzwords. How can marketing and measurement professionals take a simple approach that turns these buzzwords into a strategy of driving continual marketing effectiveness improvements? Aaron Fetters will share how Kellogg has organized for and implemented leading-edge capabilities in this space and his principles for mastering measurement in today’s data-driven environment. http://blog.mitx.org/2014-data-summmit/

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2014 MITX e-Commerce Summit - The Everywhere Consumer