2014 MITX e-Commerce Summit - The Everywhere Consumer

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Key Takeaways from the MITX e-Commerce Summit on January 30th, 2014. Big thank you to our 2014 e-Commerce Summit Sponsors: TJX Accenture Blueport Commerce Cantina Evergage Hybris Software Responsys Today's consumers are uber-informed and hyper-connected. The empowered smartphone and tablet wielding shopper employs practices like "showrooming" and takes advantage of an abundance of online resources to make faster, smarter, more informed decisions. At the same time, their digital footprint offers the businesses with which they're interacting greater insight into their profile and preferences. Agile and innovative companies are leveraging that influx of data to provide the most personalized and frictionless buying experiences possible. At the 2014 MITX e-Commerce Summit, leading industry experts explored the technology and innovative approaches companies are adopting to influence how the customer journey unfolds. Speakers from the following companies: Boston Business Journal Joss & Main FleishmanHillard Tumblr Cantina Google Rue La La AP The Grommet Vistaprint Accenture Havas PR Care.com CVS GetGlorious Vee24 Gloss48, Inc. Optaros Spreadshirt Digitas Wayfair Reebok Staples Paypal Media Network Visual IQ Responsys TripAdvisor Forrester KitsyLane Blueport Commerce Kayak Drizly SapientNitro Brand Networks TJX Evergage

Marketing

2014 MITX e-Commerce Summit

“The Everywhere Consumer”
January 30th, 2014
#MITXECS

On each slide…
Click here to watch the session
video!

On each slide…

And here to Tweet out a key
take-away from the session!

>> Click to Tweet

Connected Commerce at Staples:
Redefining Customer Convenience
Speaker: Faisal Masud - Staples

>> Click to Tweet

Content Marketing
Panelists: Michael Bourne - Tumblr
Joanne Domeniconi - The Grommet
Robin Domeniconi - Rue La La
Moderator: Robert Collins - FleishmanHillard

>> Click to Tweet

Data-Driven
Personalization
Panelists: Andrea Black - Joss & Main
Vikalp Tandon - SapientNitro
Karl Wirth - Evergage
Moderator: Elaine Boltz - TJX

>> Click to Tweet

The Rise of Mobile
Panelists: Dustin Humphreys - CVS
Stefanie Matthews - Paypal Media Network
Carl Prindle - Blueport Commerce
Moderator: Brett Leary - Digitas

>> Click to Tweet

"Myths & Truths to Watch in
2014"
Speaker: Sucharita Mulpuru - Forrester

>> Click to Tweet

What's Your
Problem?
Panelists: James Keller - Vee24
Jill Kravetz - Gloss48, Inc.
Lauren Nagel - Kitsy Lane
Justin Robinson – Drizly
Moderator: Kyle Alspach - Boston Business
Journal

>> Click to Tweet

Fireside Chat with
Rue La La CEO Steve Davis
Speakers: Steve Davis - Rue La La
Anne D'Innocenzio - AP

>> Click to Tweet

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2014 MITX e-Commerce Summit - The Everywhere Consumer

1. 2014 MITX e-Commerce Summit “The Everywhere Consumer” January 30th, 2014 #MITXECS

2. On each slide… Click here to watch the session video!

3. On each slide… And here to Tweet out a key take-away from the session! >> Click to Tweet

4. Connected Commerce at Staples: Redefining Customer Convenience Speaker: Faisal Masud - Staples >> Click to Tweet

5. Increasing Sales and Driving Brand Awareness with YouTube Panelists: Courtney MacConnell - Google Megan Knisely - Karmaloop >> Click to Tweet

6. Content Marketing Panelists: Michael Bourne - Tumblr Joanne Domeniconi - The Grommet Robin Domeniconi - Rue La La Moderator: Robert Collins - FleishmanHillard >> Click to Tweet

7. Data-Driven Personalization Panelists: Andrea Black - Joss & Main Vikalp Tandon - SapientNitro Karl Wirth - Evergage Moderator: Elaine Boltz - TJX >> Click to Tweet

8. The Rise of Mobile Panelists: Dustin Humphreys - CVS Stefanie Matthews - Paypal Media Network Carl Prindle - Blueport Commerce Moderator: Brett Leary - Digitas >> Click to Tweet

9. "Myths & Truths to Watch in 2014" Speaker: Sucharita Mulpuru - Forrester >> Click to Tweet

10. How Marketers are Monetizing Social Media Panelists: Jeff Esposito - Vistaprint Adam Lasky - Spreadshirt Adam Medros - TripAdvisor Jamie Tedford – Brand Networks Moderator: Julie Hall - Havas PR New England >> Click to Tweet

11. What's Your Problem? Panelists: James Keller - Vee24 Jill Kravetz - Gloss48, Inc. Lauren Nagel - Kitsy Lane Justin Robinson – Drizly Moderator: Kyle Alspach - Boston Business Journal >> Click to Tweet

12. Fireside Chat with Rue La La CEO Steve Davis Speakers: Steve Davis - Rue La La Anne D'Innocenzio - AP >> Click to Tweet

2014 MITX e-Commerce Summit - The Everywhere Consumer

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2014 MITX e-Commerce Summit - The Everywhere Consumer