Most students of business are taught about the lifecycle of a business. An idea is born in the mind of the entrepreneur; it germinates sufficiently to have a shape and form. Eventually it is given birth in some form - conventionally referred to as a start up.

1. It is All in the Mind - Entrepreneur and Small
Business Owners' Keys to Success in Business
Melissa Evans
-VP of Motivating The Masses-
@masterbizcoach

2. Most students of business are taught about the lifecycle of a
business. An idea is born in the mind of the entrepreneur;
it germinates sufficiently to have a shape and form.
Eventually it is given birth in some form - conventionally
referred to as a start up. It grows strongly like any infant
life form; it then matures and peaks in terms of energy,
growth rates and dynamism. It can then whither and lose
its way if renewed energy is not injected into the life form.
@masterbizcoach

3. Each of these stages represents a critical stage in the
development of a business. Newbie's to business don't
necessarily know from an experiential or mental
perspective exactly what each stage will bring. What
mindset? What resources are required to get through this
stage of the business? Yet without a clear line of sight to
ALL of the stages, an entrepreneur will surely meet
challenges that can make the even the most resilient
entrepreneur flinch.
@masterbizcoach

4. Each stage requires mental preparation and each stage has
its own special needs. Consider the start-up stage. Here
there are so many options, so many conflicting choices
that nothing short of the most flexible of mental
preparation is called for. Prior to 'setting up shop' an
entrepreneur needs to have demonstrated - at least to
himself - a fully articulated proof of concept for the
business idea. It requires some extremely agile mental
preparation. You simply cannot know how all the factors
impinging on a business will pan out. In its early life,
business is all about discovering what works and what
doesn't work.
@masterbizcoach

5. Is there a market for this concept? Who and where are the
customers? What does it take to get to market? The
mental preparation involves both self-examination and a
mental screening of external resources. The internal
examination requires a brutal honesty about capability. It
is better to come from the position of "what resources do
I need to get this to where I need to get to next? No one
can do it all alone - at least not to the extent of building
something significant.
@masterbizcoach

6. Some people need to control every aspect. That's' fine - for a
while at least. But the mental preparation for the early
part of a business's life and certainly the part that requires
any significant 'sizing' needs other people. Employees,
partners, allies, suppliers are all stakeholders in the
business to some degree. These are all crucial links in the
chain and there needs to be a mental preparedness to be
able to meet the challenges of dwelling at multiple levels
with multiple people. Creating and sustaining a successful
business is not for the weak minded.
@masterbizcoach

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