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IA: What is Information Architecture and Why is it Important

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MayaLisa

The document discusses information architecture (IA), which is defined as organizing and labeling information to improve browsing and searching. IA involves structuring, organizing, and labeling content through techniques like taxonomies, menus, and search systems. It aims to balance the needs of users, content, and context. Professionals involved in IA include technical writers, graphic artists, and information specialists. The document also discusses design considerations for electronic media like chunking content into small packages and using metaphors.

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Information Architecture: What is it?
Is it real? ,[object Object],[object Object],[object Object],[object Object]
So, what is Information Architecture? ,[object Object],[object Object]
What are its components? ,[object Object],[object Object],[object Object],[object Object]
IA: The practice ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
IA:Where it fits within User Experience ,[object Object],[object Object],[object Object],[object Object]
 
Who does it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Emergent Fields: No one has the whole picture © © Louis Rosenfeld
Why Information Architecture? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Factors Context Message Audience Media Goals
Context ,[object Object],[object Object],[object Object],[object Object]
Goals ,[object Object],[object Object],[object Object],[object Object],[object Object]
Messages ,[object Object],[object Object],[object Object],[object Object]
Audience ,[object Object],[object Object],[object Object],[object Object]
Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Users Information (Knowledge) Information (Data) Information Architect Use - Navigate - Search - Browse - Evaluate - Design - Implement - Structure - Tag/index - Analyze - Model - Classify - Evaluate - Create - Own - Edit - Manage - ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Disciplines Standards Technology Policies Information Architecture Model ver. 0.01 (from IA Summit in 2000) (synthesis of ~900 terms from 250 cards) CLIENT END USER
Discussion Question (for Blackboard) How is the electronic medium different from: books/newspapers? film/TV? paintings/sculpture? What are the implications for users? for designers? for intermediaries?
Electronic medium and the ‘Information Overload.’ “ Everyone spoke of an information overload, but what there was in fact was a non-information overload.” Richard Saul Wurman, What-If, Could-Be (Philadelphia, 1976)
Design Process (is very much like Systems Analysis) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Information Packages
Aggregation of Packages Screen 1 Screen 2
Smaller packages, more linkages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Packages ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Packages (cont’) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Use of metaphors in IA ,[object Object],[object Object],[object Object]
Metaphors can become tired, or carry no meaning. ,[object Object],[object Object],[object Object]
Packages (cont’) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Events ,[object Object],[object Object],[object Object],[object Object],[object Object]
www Design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Organisational Structures ,[object Object],[object Object],[object Object],[object Object],[object Object]
Organizational Schemes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Control Mechanisms (Navigation) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Expression ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Planning ,[object Object],[object Object],[object Object],[object Object],[object Object]
Implementation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples of wireframes
Examples of wireframes, cont.
Examples of wireframes, cont.
IA Bibliography Constantine, Larry L., and Lucy A.D. Lockwood. Software for Use . Reading, Mass.:Addison Wesley, 1999. Krug, Steve. Don't Make Me Think: A Common Sense Approach to Web Usability. Indianapolis, IN: Circle.com Library, 2000. Morville, Peter. Semantics Archive . Semantics Studio Archives. Web site. Available from http://semanticstudios.com/publications/semantics/ Morville, Peter. Ambient Findability . O’Reilly Media: Safari Books, 2005. Nelson, Theodor. Computer Lib/Dream Machines , Redmond, WA: Tempus Books of Microsoft Press, 1987 Nielsen, Jakob. Usability Engineering . San Diego, CA: Morgan Kaufman, 1993. Nielsen, Jakob. Designing Web Usability . Indianapolis, IN: New Riders, 1999.
IA Bibliography Cont’ ,[object Object],[object Object],[object Object],[object Object],[object Object]
http://www.edwardtufte.com ,[object Object],[object Object],[object Object],[object Object]

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IA: What is Information Architecture and Why is it Important

  • 2.
  • 3.
  • 4.
  • 5.
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  • 7.
  • 8.  
  • 9.
  • 10.  
  • 11. Emergent Fields: No one has the whole picture © © Louis Rosenfeld
  • 12.
  • 13. Factors Context Message Audience Media Goals
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20. Discussion Question (for Blackboard) How is the electronic medium different from: books/newspapers? film/TV? paintings/sculpture? What are the implications for users? for designers? for intermediaries?
  • 21. Electronic medium and the ‘Information Overload.’ “ Everyone spoke of an information overload, but what there was in fact was a non-information overload.” Richard Saul Wurman, What-If, Could-Be (Philadelphia, 1976)
  • 22.
  • 24. Aggregation of Packages Screen 1 Screen 2
  • 25.
  • 26.
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  • 30.
  • 31.
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  • 36.
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  • 38.
  • 42. IA Bibliography Constantine, Larry L., and Lucy A.D. Lockwood. Software for Use . Reading, Mass.:Addison Wesley, 1999. Krug, Steve. Don't Make Me Think: A Common Sense Approach to Web Usability. Indianapolis, IN: Circle.com Library, 2000. Morville, Peter. Semantics Archive . Semantics Studio Archives. Web site. Available from http://semanticstudios.com/publications/semantics/ Morville, Peter. Ambient Findability . O’Reilly Media: Safari Books, 2005. Nelson, Theodor. Computer Lib/Dream Machines , Redmond, WA: Tempus Books of Microsoft Press, 1987 Nielsen, Jakob. Usability Engineering . San Diego, CA: Morgan Kaufman, 1993. Nielsen, Jakob. Designing Web Usability . Indianapolis, IN: New Riders, 1999.
  • 43.
  • 44.