McBru Makes the Social Media Connection with Your Electronics Marketplace and Your Marketing

1. SOCIAL MEDIA
McBru Makes the Social
Media Connection
with Your Marketplace
and Your Marketing

2. SOCIAL MEDIA 360
DISCOVERY Since 2007, McBru has been connecting tech B2B
We identify key audiences and create companies with their audiences via social media. From
audience profiles, confirm your business
objectives, and then identify the marketing
blogs and LinkedIn; to Twitter and Facebook; and across
and communications infrastructure for YouTube and Slideshare, McBru has innovated techniques
your business. that find and build trusted relationships that generate
awareness, preference, and engagement.
ANALYSIS
We determine the optimal social media
channels for your key audiences, review
your current program vis-à-vis the
industry and your competition, and
analyze your business needs.
Through social media, McBru built important relationships with an
industry influencer, who shared her Xilinx experiences with 16,000
RECOMMENDATIONS fans on YouTube.
We provide a written overview and
presentation of key findings, detailing
necessary infrastructure and resource McBru introduced the Social Media 360 into the tech
investments, and recommend an optimal B2B industry, a program that fast-tracks clients to
strategy and action plan for your social appropriate, sustainable levels of social media activity.
media efforts.
For companies new to social media, the Social Media 360
builds a solid foundation and long-term goals for social
COMMUNITY MANAGEMENT
media involvement, tailored to the needs and resources
RECOMMENDATIONS of each client. Companies that are already active in
Optional management and reporting
programs integrate social media into your
social media find that the service helps bring more focus,
existing marketing, communications, and efficiency, and new opportunities to leverage their content
PR efforts. and audience connections.
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3. McBru also delivers ongoing community management.
McBru can launch and manage optimal social media
channels, develop a pipeline of content activity, and engage
with stakeholders and influencers. For some clients, we
constantly monitor the web and all social channels for
relevant mentions, and then provide the clients a real-
time opportunity to engage in the conversations, offering
guidance and message support. Other clients choose to
have us engage on their behalf; either way, we do the heavy
lifting associated with monitoring and responding, providing
a more consistent and robust social media presence than
most clients have capacity to manage on their own.
We also provide detailed monthly reporting and analysis of
social media activity, both for accountability and also as a McBru’s social media monitoring uncovered an impromptu contest on
Twitter, so our client Xilinx donated the prize, and the winner posted a
source of refinement and continuous improvement. In sum: great testimonial video.
McBru can help tech B2B companies grow communities,
build relationships, and seize opportunities.
As a full-service agency, moreover, we are suited to
leveraging social media initiatives to amplify the rest of
your marketing programs better than any boutique social
media firm can.
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4. Why McBru
• McBru began working in tech B2B social media in • In-house creative, writing and design expertise can help
2007, and has been steadily helping companies build you prime your social media programs and maintain a
their audiences and reach ever since. At McBru, social steady flow of valuable content.
media expertise is not bolted on: it’s been methodically
baked in. • In tech B2B, social media is not a numbers game; it’s
about the quality of your network, not quantity. Our
• Our tech B2B experience and Social Media 360 experienced community management helps you identify
process ensures that your social media programs fit and nurture relationships that have an outsized impact
your audiences, business objectives, corporate culture on your marketing and sales efforts.
and resources.
• Like everything we do, our social media programs are
• Social media expertise resides in all our staff and planned with metrics in mind; reporting and analysis
programs, not some isolated resource. We can amplify yield insight about your social media activities.
any and all of your marketing initiatives.
For Altium, McBru has nurtured a bench of brand
proponents that are happy to engage in discussions
on social media on our client’s behalf.
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5. Elise F. Burke
Director of Marketing and Sales
direct: 503.546.1017
mobile: 503.459.7545
elise@mcbru.com
www.mcbru.com
LET’S START SOMETHING.
elise@mcbru.com
www.mcbru.com
www.mcbrublog.com
@mcbru
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