Connected planning refers to understanding consumer behavior across connected media platforms to deliver personalized and relevant advertising. As mobile devices have proliferated, all media can now enable connections between brands and consumers. Data-driven targeting of specific consumer groups with dynamic creative allows marketers to improve accuracy and save money compared to traditional broad targeting. Media companies are also leveraging connections by distributing content to consumers on multiple connected devices.

1. Connected planning
How marketing got interesting
again

2. WHAT DO WE MEAN BY
CONNECTED PLANNING?

4. To deliver connected planning we need to
understand consumers’ behaviour

5. IS IT NEW BEHAVIOUR?

6. Inviting trial is the oldest trick in the book –
and it works…

7. With mobiles in everyone’s hands, all media
offer connections

8. Outdoor’s gone all sexy…

9. TV DRIVES MORE
CONNECTIONS THAN MOST

10. People now expect real-time info in ads…

11. They love to play along in real time – but
then they always have…

12. We asked the nation to play along with VW

13. They responded in their 000s

14. And the winner was…

15. CONNECTING DATA IS
CHANGING HOW WE MARKET
TO FOLK

16. Delivering the right ad for the household…

17. AdSmart targets specific groups more
accurately

18. And it saves big spenders money

19. Simple use of data is good (and effective),
though

20. MEDIA OWNERS ARE MAKING
THEIR CONNECTIONS PLAY

21. YouTube – coming to a living room like
yours…

22. MSN realises that connections are what will
drive their business forward

23. Connecting consumers to content is our
future