Mike Johnston

56 Seguidores

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Developing comprehensive marketing strategies that integrate television, radio, digital, outdoor, and social media campaigns across the marketing funnel. Ultimately responsible for all creative work. Writing for all mediums. Mentoring staff. Resourcing freelance teams. Responsible for demonstrating ROI to clients and P&L for Bigger Picture. Advising business leaders on trends and opportunities. Discretionary authority over budgets, staff, and scheduling. Making strategic business decisions for the company. Supervising the development of websites and interactive games, from design and UX to testing and launch. Managing an entire SEO/PPC team, and content marketing (blogging and native a...

advertising marketing digital strategy social media best practices marketing strategy copywriting humor marketing and advertising digital marketing internet of things iot marketing funnel twitter facebook

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Mike Johnston

Presentaciones

Thirst: What Drives Social Media Campaigns

Part One: The Marketing Funnel

Part Three: Traditional Campaigns

Part Four: Integrated Campaigns

Part Two: The Diffusion of Innovation Model

Part Five: The Internet of Things

Documentos

Social Media Best Practices

Social Media First Steps

Thirst: What Drives Social Media Campaigns