2. My Experience
I have been helping businesses like yours, to deliver mobile APP’s for over
10 years, and have worked in many varied environments, but specialise in
practical APP solutions that increases business through better marketing
of your existing customers, and improved targeting of key information, to
your key CUSTOMERS
I can help you change the way you market and connect with your
customers, to become much more effective.
I am also a specialist in mobile workforce engagement, using APP’s with
mobile forms to collect real time data and media. I also understand how
an app can win new business by providing your potential clients a better
way to report
3. By 2020, 80% of all data traffic will be entered via
Mobile devices
2014 Mobile APP Development
4. Businesses like yours can achieve up to
20% - 40% increased spend by existing customers
using mobile app technology, but you can also provide a
much better service to them as well.
6. How can we achieve this ?
When your customers have your APP,
it gives you a platform to deliver
information to them, as and when you
feel is appropriate.
Special offers
Marketing
Good news
Product update
Limited offer
Request information back
Targeted messages within your venue
Feature Rich
Unlimited push notifications
Geo-Fencing
Loyalty Cards
M-Commerce & CRM
Food ordering
Social integration
Chat Box {Info recorded}
Mobile Forms
Video Content
Event management
Reporting & Analytics
7. Push Notifications
Increase App engagement and retention with the Push Notification module. Push Notifications
allows you to send accurate messaging at the appropriate times for better engagement and
retention
Customer Loyalty
Incentivise customer loyalty by offering redeemable offers through collecting points for
completing actions such as check-ins at specific locations, scanning QR codes or buying
select products
Reporting and Analytics
Gain more insights into your app and user engagement in-app with our analytics and
reporting. View a report of your app downloads by date and location to gain better insight into
Social Integrations
Integrations with Social Networks makes your content more shareable through platforms like
Facebook and Twitter. App Content is also made more discoverable through Google App
content indexing for SEO.
your clients
8. Templates
Choose from a large variety of professionally designed business app templates to match your
niche and brand identity or simply let me create your app from scratch in a few easy to use drag
and drop modules.
M-Commerce & CRM
A full m-commerce solution for retailers allows you to add unlimited products, categorised by
department and brand. The CRM offers a secure messaging centre to communicate with your
customers.
Food Ordering
The native food ordering feature allows customers to order on the go, placing orders from
directly inside the mobile app whilst providing a direct Return on Investment for
restaurants owners.
Bookings & Geo Fencing
Feature your events and availability through your in-app booking system. Geo Fencing
provides the opportunity to schedule messages to your users when they enter a specific
geographical area.
9. The next few slides explain in
more detail 3 key elements, I
believe will benefit your
business
- Loyalty Cards
- - Push Notifications
- - - Mobile Marketing
10. Loyalty Introduction
• Loyalty programs are a great way of
adding value to customer visits and
giving them a reason to return in the
future.
• To create loyal customers who always
use your business over your competitors
you need to acknowledge their loyalty
and reward them for their business.
95% of UK consumers appreciate
customer loyalty programs
11. Loyalty Statistics
• 90% of mobile users who
have joined mobile loyalty
programs feel they have
gained value from them
• 62% of consumers don’t
believe that the brands they
are most loyal to are doing
enough to reward them.
• 95% of people who enrolled
in a mobile loyalty program
said they were likely to
continue using it.
12. In total, how many loyalty
cards do you own?
Results from a consumer survey by SAS, all figures are percentages.
95%
of consumers
own at least
one loyalty
card
13. Types Of Loyalty
• Buy 10 get one free
The traditional punch-card is popular with independent businesses like coffee
shops, greeting card stores and beauty salons.
• Points for purchase
Customers earn points based on how much they spend via their App, which can
be applied as credit against future purchases.
• Points for checking in
Customers can earn points every time they check in to a business location and
share their status via social media.
14. VALUE OF LOYALTY
It doesn’t matter what the consumer benefit is (be it money
off, holidays, or a free coffee), the real prize here for the
retailer is big data.
15. Introduction
Push Messages give your apps a voice.
They deliver useful information to your customers
when and where they want it.
Push Notifications have a
97% response rate
compared to 4% with email
16. Push Statistics
•65% of Mobile Users are
open to receiving Push Notifications
if they are personal and useful to
them.
•68% of consumers who
have downloaded a businesses app
have enabled Push Notifications.
•70% of consumers
found all types of push notifications
to be valuable
90% of Push Notifications
are read within 3 minutes
of being received
17. Push Notifications
Can Be Used For
• App-Specific Business Reminders
• Event Reminders
• Race Reminders
• Meeting / Appointment Reminders
• Offering exclusive discounts or
deals on site
• Encouraging engagement through
contests
• Race news / info
18. Benefits Of Using Push
•540% increase in daily app opens
•3x faster response time than email.
•30% increase in social sharing on
Facebook and
Twitter.
19. Geo - Fencing
• A location-based mobile service that lets
marketers send messages to smartphones
when they enter a defined geographic area.
Auto Push Message on
• Arrival
• Leaving
• Within a targeted area
20. “The trend has been that
mobile marketing was
winning.
“It’s now won.”
ERIC SCHMIDT
EXECUTIVE CHAIRMAN, GOOGLE
22. Recent studies show that mobile devices are replacing
desktops for online buying.
Mobile devices out sell desktop devices, with desktop sales
decreasing month on month
23. Why should businesses focus on
Mobile Marketing Strategies?
The traditional way of doing
things is being disrupted as
people run their lives on
mobile devices:
• mobile payments
• restaurants reservations
• Entry passes
• social media messaging
24. Any Questions ?
If you are unsure of how mobile technology can improve your business, or you
would like to know more, please just call me or email me, and I will always offer my
advise.
If you would like me to call in and see you, again please just ask.
My approach is always consultative, and I will only ever offer my solutions if it really
fits your needs.
Many thanks
Mike Roberts 078388 93037 miker@appdesignbristol.co.uk
www.appdesignbristol.co.uk
