Social TV is dead. What's next?

•

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Monterosa

Find out what is next now that social TV has been declared dead.

Entretenimiento y humor Tecnología Empresariales

WHAT DO I MEAN BY SOCIAL TV?
• Social TV apps based on check-ins
• “Rewards” are stickers and discounts
!

• Viggle, Miso, GetGlue, IntoNow etc.
• GetGlue/tvtag has 4.5m users  
(and investment of $24M)

“During the 2013 Super Bowl, 15% of all Pepsi mentions on
Twitter during the halftime show came from GetGlue.”
Source: Wikipedia

!

But - are tweets like this really valuable?

Getglue raised $24M
Miso raised
Viggle raised
!

!
!

THIS GRAPH CHARTS THE FALL
• Lots of investment 2 years ago
• More recently lots of deals (line graph)
!

• These deals are exit deals, at low value
• IntoNow, GetGlue, Miso all sold recently
• Viggle made $91M loss last year, now
about to IPO to raise $58M

THIS ACTIVITY IS STILL VALUABLE
• Most people regularly use a smartphone or
tablet to go online while watching TV
• Overall TV viewership is growing
!

• Brands want to be present on all the
screens in the living room
• Many successful cross-platform apps
already

!

What are the keys to unlocking the value?

SUPERFANS
•
•
!

want exclusive access
want to join a community

•

want recognition

They are willing to pay for it, with
attention, data and money
Read “The Curve” - Nicholas Lovell
!

DEEP INTEGRATION WITH TV
• Strong, repeated calls to action
• Urgency
!

• Feed back / Payoﬀ

MPD also had 4.5m users, for a single app and a single show - and
cost much less than $24M to build!

SMART SOCIAL MEDIA
• More than #hashtags

!

• Diﬀerentiated across Facebook,
Twitter, Instagram

LIGHTWEIGHT TRANSACTIONS
• Urgent call to action
• Clear payoﬀ
!

• Low friction

• Social TV didn’t get the viewers
• The money is still on the table
• Focus on shows and audiences
!

• Superserve our superfans
• Smart social
• Low friction
• Innovative monetisation

Monterosa’s LViS cloud platform provides broadcasters,
brands and sports rights-holders with a simple and eﬃcient
way to create and monetise live fan interaction on
connected devices in-home or in-venue.
2013-14 LViS Licensees

16

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Social TV is dead. What's next?

1. ! Social TV is dead. What’s next?

2. WHAT DO I MEAN BY SOCIAL TV? • Social TV apps based on check-ins • “Rewards” are stickers and discounts ! • Viggle, Miso, GetGlue, IntoNow etc. • GetGlue/tvtag has 4.5m users   (and investment of $24M)

3. “During the 2013 Super Bowl, 15% of all Pepsi mentions on Twitter during the halftime show came from GetGlue.” Source: Wikipedia ! But - are tweets like this really valuable?

4. Getglue raised $24M Miso raised Viggle raised ! ! !

5. THIS GRAPH CHARTS THE FALL • Lots of investment 2 years ago • More recently lots of deals (line graph) ! • These deals are exit deals, at low value • IntoNow, GetGlue, Miso all sold recently • Viggle made $91M loss last year, now about to IPO to raise $58M

6. ! What happened to all that value?

7. Did they leave it on the table? !

8. THIS ACTIVITY IS STILL VALUABLE • Most people regularly use a smartphone or tablet to go online while watching TV • Overall TV viewership is growing ! • Brands want to be present on all the screens in the living room • Many successful cross-platform apps already

9. ! What are the keys to unlocking the value?

10. SUPERFANS • • ! want exclusive access want to join a community • want recognition They are willing to pay for it, with attention, data and money Read “The Curve” - Nicholas Lovell !

11. DEEP INTEGRATION WITH TV • Strong, repeated calls to action • Urgency ! • Feed back / Payoﬀ MPD also had 4.5m users, for a single app and a single show - and cost much less than $24M to build!

12. SMART SOCIAL MEDIA • More than #hashtags ! • Diﬀerentiated across Facebook, Twitter, Instagram

13. LIGHTWEIGHT TRANSACTIONS • Urgent call to action • Clear payoﬀ ! • Low friction

14. ! Conclusions…

15. • Social TV didn’t get the viewers • The money is still on the table • Focus on shows and audiences ! • Superserve our superfans • Smart social • Low friction • Innovative monetisation

16. Monterosa’s LViS cloud platform provides broadcasters, brands and sports rights-holders with a simple and eﬃcient way to create and monetise live fan interaction on connected devices in-home or in-venue. 2013-14 LViS Licensees 16

Social TV is dead. What's next?

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