Find out what is next now that social TV has been declared dead.

1. !
Social TV is dead. What’s next?

2. WHAT DO I MEAN BY SOCIAL TV?
• Social TV apps based on check-ins
• “Rewards” are stickers and discounts
!
• Viggle, Miso, GetGlue, IntoNow etc.
• GetGlue/tvtag has 4.5m users
(and investment of $24M)

3. “During the 2013 Super Bowl, 15% of all Pepsi mentions on
Twitter during the halftime show came from GetGlue.”
Source: Wikipedia
!
But - are tweets like this really valuable?

4. Getglue raised $24M
Miso raised
Viggle raised
!
!
!

5. THIS GRAPH CHARTS THE FALL
• Lots of investment 2 years ago
• More recently lots of deals (line graph)
!
• These deals are exit deals, at low value
• IntoNow, GetGlue, Miso all sold recently
• Viggle made $91M loss last year, now
about to IPO to raise $58M

6. !
What happened to all that value?

7. Did they leave it on the table?
!

8. THIS ACTIVITY IS STILL VALUABLE
• Most people regularly use a smartphone or
tablet to go online while watching TV
• Overall TV viewership is growing
!
• Brands want to be present on all the
screens in the living room
• Many successful cross-platform apps
already

9. !
What are the keys to unlocking the value?

10. SUPERFANS
•
•
!
want exclusive access
want to join a community
•
want recognition
They are willing to pay for it, with
attention, data and money
Read “The Curve” - Nicholas Lovell
!

11. DEEP INTEGRATION WITH TV
• Strong, repeated calls to action
• Urgency
!
• Feed back / Payoff
MPD also had 4.5m users, for a single app and a single show - and
cost much less than $24M to build!

12. SMART SOCIAL MEDIA
• More than #hashtags
!
• Differentiated across Facebook,
Twitter, Instagram

13. LIGHTWEIGHT TRANSACTIONS
• Urgent call to action
• Clear payoff
!
• Low friction

14. !
Conclusions…

15. • Social TV didn’t get the viewers
• The money is still on the table
• Focus on shows and audiences
!
• Superserve our superfans
• Smart social
• Low friction
• Innovative monetisation

16. Monterosa’s LViS cloud platform provides broadcasters,
brands and sports rights-holders with a simple and efficient
way to create and monetise live fan interaction on
connected devices in-home or in-venue.
2013-14 LViS Licensees
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