Unlocking the Power of Publicity

Unlocking the Power of Publicity 6120 W. Bell Road Suite 100 Glendale, AZ 85308 602.374.4923 [email_address] MarketingwithaFlair.com

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[object Object],[object Object],[object Object],The Real Name of Today’s Presentation PR Is Not for Sissies

Beyond Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The Power of Publicity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Publicity – So You Think you have a great story idea? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

All News Stories Contain at Least One of the Following: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Your Turn… ,[object Object],[object Object],[object Object],[object Object]

Identifying a Newsworthy Story ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Preparing information for the media. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social Media ,[object Object],[object Object]

Press Releases ,[object Object],[object Object],[object Object],[object Object]

Press Releases ,[object Object],[object Object],[object Object]

Anatomy of a Press Release ,[object Object],[object Object],[object Object]

Press Release Layout ,[object Object],[object Object],[object Object],[object Object]

How to get the Right Story to the Right People ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How to get the Right Story to the Right People ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

How to get the Right Story to the Right People ,[object Object],[object Object],[object Object],[object Object],[object Object]

Turn good publicity into great publicity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Interview Preparation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Interview Preparation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Did we accomplish our learning objective? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Unlock the Power of Publicity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Unlocking the Power of Publicity

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Unlocking the Power of Publicity