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Unlocking the Power of Publicity

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Marketing with a Flair
Marketing with a Flair

Unlock the Power of Publicity

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Unlocking the Power of Publicity 6120 W. Bell Road Suite 100 Glendale, AZ 85308 602.374.4923 [email_address] MarketingwithaFlair.com
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[object Object],[object Object],[object Object],The Real Name of Today’s Presentation PR Is Not for Sissies
Beyond Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Power of Publicity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Publicity – So You Think you have a great story idea? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
All News Stories Contain at Least One of the Following: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Turn… ,[object Object],[object Object],[object Object],[object Object]
Identifying a Newsworthy Story ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Preparing information for the media. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media ,[object Object],[object Object]
Press Releases ,[object Object],[object Object],[object Object],[object Object]
Press Releases ,[object Object],[object Object],[object Object]
PR Pitfalls
Anatomy of a Press Release ,[object Object],[object Object],[object Object]
Press Release Layout ,[object Object],[object Object],[object Object],[object Object]
Print Media Publicity Sample
How to get the Right Story to the Right People ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to get the Right Story to the Right People ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to get the Right Story to the Right People ,[object Object],[object Object],[object Object],[object Object],[object Object]
How to get the Right Story to the Right People ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Turn good publicity into great publicity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interview Preparation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Interview Preparation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Unlock the Power of Publicity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Unlocking the Power of Publicity

  • 1. Unlocking the Power of Publicity 6120 W. Bell Road Suite 100 Glendale, AZ 85308 602.374.4923 [email_address] MarketingwithaFlair.com
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