7. VISION STATEMENT :
We believe in finding a need in
a social domain and satisfying
the needs of the people
effectively and efficiently.
8. The basic aim is to influence the behavior of the
customers and persuade them towards our services.
The main focus is pricing promotion and distribution
of goods and services to create exchanges that
satisfies customers.
We are committed to service standards that ensures
dignity, empathy, acceptance and freedom of choice
For our valued customers.
9. SERVICE IN DETAIL :
we will be giving monthly subscription
to our potential customers.
In this subscription special benefit packs will
be given to the customers as per the
amount of subscription.
1- FMCG (fast moving consuming goods) :
10. CHARACTERISTICS :
1- FROM CONSUMERS
PERSPECTIVE :
Frequent purchase
Low involvement
2- FROM MARKETERS
ANGLE:
High volume
Low contribution margin
Extensive distribution
networks
High stock turnover
11. 2- BILL COLLECTION SERVICE :
In bill collection
We shall be
Charging 15 rupees
on each bill,
the unique
motivation is
to charge the
bill amount after
the bills are paid.
12. COMPETITION :
Since the idea is quite innovative and practical
and is of low investment business , so there is a
big threat of future competition.
13.
14. Low Risk Of Failure
Low Investment Business
Monopoly Market
Legal ban of commercial shops
in residential colonies
Political Instability
Lack of Trust
Lack of experience
Weather Condition
Traffic Jams
Anyone can copy our
business plan
17. S.no. PARTICULARS Quantity Amount(Rs.)
1
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.
Legal fees for the business formation.
Office supplies.
Web development.
Telephone line installation.
Desk, chair, filing cabinets.
Shelving units for inventory storage.
Computer system with Printers etc.
Scooties.
Warehouse Rent (For 1st month only @ 35,000)
Purchase Of Stock.
Carriage & Freight.
Office Rent (For 1st month only @ 20,000)
Reserves and Provisions
TOTAL
1
16
4
1
20,000
30,000
5,000
2,000
10,000
13,000
20,000
880,000
140,000
1,100,000
10,000
20,000
150,000
2,4000,000
18. As we are 4 partners, each one of us will
raise an amount of Rs. 400,000, amounting to Rs. 1,600,000.
EDI will provide a loan of Rs 200,000 to each of the partners,
which amounts to Rs. 800,000.
Therefore, total capital raised will be :
Rs. 1,600, 000 + 800,000 = Rs. 2,400,000.
CAPITAL FUNDING :
www.jiffyworld.com
19. PROFIT DISTRIBUTION :
Each partner will have an equal stake in
the company, i.e. 25% shares of the company
to every partner. And the profit ratio will
be 1:1:1:1,
i.e. profit will be equally distributed among
the 4 partners.
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22. MANAGEMENT PLAN:
All the operations of the company will be
spearheaded by Ms. Muntaha Qadri, CEO of the
company.
HR Department will be managed by
Mr. Fawad Thakur, HR Manager.
Marketing will be foreseen by Mr. Yasir Samad,
Marketing Manager.
All the Financial Matters will be addressed by our
Finance Head, Mr. Shah Burhan.
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24. Jiffy services will start its warehouses at four
different places in Srinagar, to meet the needs
of people living in different areas.
These stores will be situated at
•Humhama,
•Hyderpora,
•Elahi Bagh and
•Vakeel Colony Nishat.
Apart from stores the head office will
be at Hyderpora
Jiffy services will start its warehouses
at four different places in Srinagar, to
meet the needs of people living in
different areas. These stores will be
situated at :
•Humhama,
•Hyderpora,
•Elahi Bagh and
•Vakeel Colony Nishat.
Apart from stores the head office will
be at Hyderpora
LOCATION :
25. MARKETING PLAN
:
There are some tools or
variables, that our
Business will use to achieve its
marketing objectives, in a
target market and that’s
knows as marketing mix.
28. Product mix ivolves the products
that we supply to the market.
We offer products such as
MC Donalds , Kelloggs , pepsodent,
suger free etc.
PRODUCT STRATEGY
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29. DISTRIBUTION STRATEGY :
We are currently providing our services in
residential colonies which include
Hyderpora,
Humhama
Vakeel colony and
Elahi bagh.
Our main strategy of distribution is that our products
would be available to the customers at company
rates .
www.jiffyworld.com
30. PROMOTIO
N :
We will communicate with our
Customers in various ways which will
initially start by giving ads in the
newspapers, local television
networks, publishing posters in the
main markets .
www.jiffyworld.co
31. PRICING STRATEGY :
As our business is monopoly we will provide
products which will be cheaper than market cost
e.g; if a product has a print rate of RS 10 in the
market, we will provide the product at the same
rate that too on home delivery basis.
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