Mynewsdesk Takes Your News to the Cloud To find stories and news in the “cloud”, using the web as part of their work, is what defines the social journalist’s role. With Mynewsdesk, journalists can choose how and when they want to receive press information. On top of that, they can decide what information they want – thus receiving relevant material on their own terms. There can be such a thing as “too much” information. But by simplifying and adding structure to the hunt for a story, journalists can benefit from the possibilities the social web offers. In this presentation, you will learn more on how journalists can use social networks as an effective tool. Speakers: Charlotte Ulvros (CMO), Jonathan Bean (COO) & Carl Jacobsson (Country Manager), Mynewsdesk

1. The SOCIAL JOURNALIST Presentation at Nordic Media Days 2011 by @charlotteulvros, @jonobean, @cjacobsson

2. http://www.youtube.com/watch?v=Jc8TQppzORE&feature=youtu.be&hd=1

3. The conceptof Social news

4. Sources vs. stories

5. Anyonecan be a journalist…canthey?

6. Somesourcesmoreimportantthanothers

7. The Social journalist

8. To succeedyouneedtobuildyourtribe

10. For tribalsuccess – youneedtoengage! Listen Personable Giveto get Invitepeopletoconverse Collaborate/crowdsource Story never ends Sharebehind the scene Ask youraudience: ”Here’swhatweknow and whatwedon’tknow. Whatdo youknow?”

12. SOME Tips: howtofindand filter social sources

13. SOME Tips: howtofindsocial sources Turntoyourtribe Ask questions/post status on Facebook Uselocation-based services tofindeyewitnesses Memorial pages, on Facebookand MySpace SearchYoutube for citizen-video Twitter and Facebook“localize” international stories Followtrendinglocaltopicson Twitter Findsourcesdirectly by monitor lists ofinteresst – not just #-tags.

14. social media newsrooms

15. This is how YOU do it for real - persona

16. This is mynewsdesk Mynewsdesk Norway opened inOslo - spring of 2010 A part of Norwegian media group NHST since 2008 Also offices in Stockholm, Gothenberg, Malmo, Copenhagen, Helsinki, London and Singapore 1 million visitors per month Over 23,000 sources distributed over 25, 000 content items per month 3,600 social media newsrooms hosted by Mynewsdesk