Media12062005

Media Objectives, Strategies and Planning Major Factors in Creating and Building a Media Plan

Media Questions ,[object Object],[object Object],[object Object],[object Object]

Media Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Media Objectives, Strategies and Planning ,[object Object],[object Object],[object Object],[object Object]

Media Objectives, Strategies and Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Commonly Available Media Vehicles 1966 vs. 2006 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Media Objectives, Strategies and Planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Media Objectives, Strategies and Planning ,[object Object],[object Object],[object Object],[object Object],[object Object]

Media Objectives, Strategies and Planning

Media Objectives, Strategies and Planning ,[object Object],[object Object]

Media Objectives, Strategies and Planning ,[object Object],[object Object],[object Object]

Media Objectives, Strategies and Planning 10. Flexibility Promotion Budgets Closing Dates Specials Commitments 4P’s and 7P’s Competition Mix Targets Messages Timing Messages Continuity Reach Frequency

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