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2. Important Trends shaking the corporate world
and how to manage them
or

3. Why you are dead, if you
ignore mobile Business Intelligence
Christian Langmayr
Director Marketing Central EMEA
3

4. Agenda
Who is MicroStrategy?
What is going on out there?
What does this mean for my company?
How can I solve this, quickly…
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5. MicroStrategy is a leading Vendor of Enterprise
Software in the Business Intelligence Market
independent public
BI Vendor (NASDAQ: MSTR)
20-Year of focus on BI
Software for large Databases
Millions of User in more than 3.600 Organizations
an 20 Industries in 23 Countries
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6. May be better in a video…
http://www.youtube.com/watch?v=MhIBzTI01Og
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7. MicroStrategy is used by leading companies in all industries for the
most advanced Business Intelligence Solutions
Retail
8 of the Top 10
Financial Services
12 of the Top 20
Telco & Media
10 of the Top 10
Pharmaceuticals
9 of Top 10
Manufacturing
8 of Top 10
Consumer Packaged Goods
6 of Top 10
Governments
Federal, State, and Local
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8. Agenda
Who is MicroStrategy?
What is going on out there?
What does this mean for my company?
How can I solve this, quickly…
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9. 2011 is the Beginning of a Transformational Era
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10. Four Unprecedented Megatrends Are Reshaping
Companies, Industries, and Economies
Companies
Industries
Economies
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11. MicroStrategy Enables Companies to Capitalize on these Four
Megatrends
Your
Company
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12. MOBILE The Fifth Wave of Information Technology
TRENDS Will Dwarf All Previous Waves
Mainframe Mini Personal Desktop Mobile
Computing Computing Computing Internet Internet
(1960-1980) (1980-1990) (1990-2000) (2000-2010) (2010- )
1M Users 10M Users 100M Users 1,400M Users 5,000M Users
Source: Morgan Stanley, The Mobile
Internet Report
Global shipments of smart phones & tablets are
expected to exceed that of PC’s & laptops in Q3 2011
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13. CLOUD
Cloud Service Demand is High and Growing Fast
TRENDS
Spending on public Cloud services is growing
6x faster than IT spending generally.
By 2014, 31% of net new IT spending
will be invested in the public Cloud.
By 2014, the total market for public Cloud services
will be $56B, up from just $17B in 2009.
Source: IDC, June 2010.
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14. SOCIAL Enterprises Must Embrace the Social Phenomenon
TRENDS Because…
It’s Where All It’s Where All the It’s Where All the
the People Are Personal Data is Connections Are
Facebook Users Friends Each of 750M People
750M Total Users Connect With
Facebook
Interests Demographic
Attention
Age
62 Min. / Day Gender
Orientation
Marital
Facebook Traffic Etc.
Events
38% of all Web Page Visits
Are from Links on Facebook
…however, 79% of executives agree that they
don’t understand how best to use social media yet
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15. BIG DATA More Sophisticated Systems are Required to Manage
TRENDS Larger and More Complex Big Data
Large
1,000,000,000s
100,000,000s
#of Users
1,000,000s
10,000s
100s
Small
Megabytes Gigabytes Terabytes Petabytes Exabytes
Small Data Big
In 1990, the Largest BI Database was 200GB
In 2011, Kids Upload 200GB Videos Everyday
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16. Agenda
Who is MicroStrategy?
What is going on out there?
What does this mean for my company?
How can I solve this, quickly…
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17. And again…. http://www.youtube.com/watch?v=CliS900PfJY&rel=0
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18. MOBILE Mobile Software Will Replace Everything
TRENDS that People Write, Carry, and Touch Today
Everything People Write, Carry, and Touch Today
• Cash • Loyalty Cards • Letters
• Credit Cards • Insurance Cards • Memos
• Security Cards • Maps • Newspaper
• Key Cards • Contacts Book • Magazines
• Keys • Diary • Business Cards
• Camera • Family Photos • Junk Mail
• Album • Mp3 Player • Bills
• Radio • Drivers License • Invoices
• Receipts • Data Storage • Sales Reports
• Notes • Watch/Alarm • Financial Reports
• Tickets • Calculator • Expense Reports
Replaced
by
Mobile
Software
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19. MOBILE Entire Industries Are Being Reshaped
TRENDS
TRENDS by Mobile Software
Traditional Online “Hijacked”
Retail Retail Retail
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20. MOBILE MicroStrategy Mobile App Platform Delivers All
ABOUT US Three Core Capabilities of Mobile Applications
Intelligence Transactions Multi-media
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21. MOBILE Embed Transactions into Your Mobile Apps with
ABOUT US
MicroStrategy
• Write to ERP systems
• Write to CRM systems
• Write to operational databases
• Write to data warehouses
• Submit new data
• Update existing information
• Wide Range of input form types
• Image uploading
Time Off requests
Customer support interaction
Direct mobile payment solutions
Mobile coupons
Purchase Order entry Employee reviews
Customer loyalty apps
Expense Management entry
Location-specific offers Customer forums
Appointment Scheduling
Mobile tickets
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22. BIG DATA We Deliver the Best High Performance Business
ABOUT US Dashboards for Your Decision Making
http://www.microstrategy.com
/mobile/
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23. MOBILE MicroStrategy Mobile Transactional Apps Connect to
ABOUT US Your Existing Operational Systems
Custom Operational Systems Packaged ERP/CRM
Finance/Accounting
Human Resources
Manufacturing
Supply chain management
Project management
Customer relationship management
Data Services
Access control
Transact with any data source using either xQuery for Web Services and SQL for database Transactions
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24. BIG DATA Our Newest Tool - Visual Insight - Lets Everyone
ABOUT US Explore & Understand Data Without IT Assistance
Visual Insight™
30 Minutes with Low IT Involvement
Traditional BI
30 days with High IT Involvement
Visual Insight enables end users to explore Big Data and spot
Trends on their own quickly, eliminating the need for IT.
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25. SOCIAL MicroStrategy Gateway for Facebook:
ABOUT US Our first Friendly Intelligence Offering
Your Enterprise
Harness the Power of Facebook Data and Improve Your Business
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26. But this means more than just technology…
Companies
Industries
Economies
Enterprise Business Intelligence is a political challenge !!!
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27. Agenda
Who is MicroStrategy?
What is going on out there?
What does this mean for my company?
How can I solve this, quickly…
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28. How do I solve this quickly?
Smarten up in Social
Rethink you business…
… what would happen if you could work mobile
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29. The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document
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