'SEO - Marketing or Technology?', presented by Pradeep Chopra (Co-founder, OMLogic) at Web Innovation 2009 is aimed at educating & empowering the SEO professionals & digital marketers in winning the SEO wars i.e. meeting the business objectives rather than just getting higher rankings and traffic.
4. Typical SEO Implementation Process
www.omlogic.com
Keyword Research
Baseline existing ranking
Set ranking target
Implementation
−
On Page Optimization
−
Off Page Promotion
PR, Articles, Link Building
Social Media Submissions
Ongoing Optimization
5. What results can you expect?
www.omlogic.com
Good Rankings on Search Engines
Good Online Traffic on Website
Assuming search specialists were involved
8. The Current Reality
www.omlogic.com
Business StrategyBusiness Strategy
MarketingMarketing
Marketing
PromotionPromotion
(Product, Service or a(Product, Service or a
Brand)Brand)
SEOSEO SEMSEM
Online Marketing
11. www.omlogic.com
Imagine real searchers & how they might think!
What does the company offer (SCJP Exam prep to pass SCJP
Certification Exam)
What have they done so far (Since 2000, 1M+ users, 50K
customer)
What did other people get from them (99.7% success)
Will they be valuable for me (Comprehensive report)
Are they a 2-4 people shop (ISO 9001 certification)
Can I trust them (100% guarantee)
Can I try (Free mock test)
This looks like the site I want. Let me go-forward.