SEO - Marketing or Technology?

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'SEO - Marketing or Technology?', presented by Pradeep Chopra (Co-founder, OMLogic) at Web Innovation 2009 is aimed at educating & empowering the SEO professionals & digital marketers in winning the SEO wars i.e. meeting the business objectives rather than just getting higher rankings and traffic.

Empresariales

SEO - Marketing or Technology?
www.omlogic.com
Pradeep Chopra (Co-founder, OMLogic Consulting)
Apr 29, 2009

www.omlogic.com
Conventional SEO Paradigm

Typical Purpose
www.omlogic.com
Acquiring Website Rankings & Traffic

Typical SEO Implementation Process
www.omlogic.com

Keyword Research

Baseline existing ranking

Set ranking target

Implementation
−
On Page Optimization
−
Off Page Promotion

PR, Articles, Link Building

Social Media Submissions

Ongoing Optimization

What results can you expect?
www.omlogic.com
Good Rankings on Search Engines
Good Online Traffic on Website
Assuming search specialists were involved

www.omlogic.com
Has the Business met its Objectives?

Doubtful?
www.omlogic.com
Higher Ranking = More Traffic?
More Traffic = Relevant Traffic?
Relevant Traffic = More Conversions?

www.omlogic.com
Imagine real searchers & how they might think!
What does the company offer (SCJP Exam prep to pass SCJP
Certification Exam)
What have they done so far (Since 2000, 1M+ users, 50K
customer)
What did other people get from them (99.7% success)
Will they be valuable for me (Comprehensive report)
Are they a 2-4 people shop (ISO 9001 certification)
Can I trust them (100% guarantee)
Can I try (Free mock test)
This looks like the site I want. Let me go-forward.

www.omlogic.com
Business Objectives
Measurability
Online Marketing
Strategy
Conversions
Branding
Traffic
Relevancy
Visibility/
Leads/
Sales
•
SEO
•
PPC
•
SMM
•
Website
•
Messaging
•
SMM
•
SEO
•
PPC
SEO: Search Engine Optimization | PPC: Pay Per Click | SMM: Social Media Marketing

Thank You!
Email: pradeep.chopra@omlogic.com | Phone: +91-11-47052806
www.omlogic.com
Ready to realize the full potential of Online Marketing?
www.omlogic.c
om

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SEO - Marketing or Technology?

1. SEO - Marketing or Technology? www.omlogic.com Pradeep Chopra (Co-founder, OMLogic Consulting) Apr 29, 2009

2. www.omlogic.com Conventional SEO Paradigm

3. Typical Purpose www.omlogic.com Acquiring Website Rankings & Traffic

4. Typical SEO Implementation Process www.omlogic.com  Keyword Research  Baseline existing ranking  Set ranking target  Implementation − On Page Optimization − Off Page Promotion  PR, Articles, Link Building  Social Media Submissions  Ongoing Optimization

5. What results can you expect? www.omlogic.com Good Rankings on Search Engines Good Online Traffic on Website Assuming search specialists were involved

6. www.omlogic.com Has the Business met its Objectives?

7. Doubtful? www.omlogic.com Higher Ranking = More Traffic? More Traffic = Relevant Traffic? Relevant Traffic = More Conversions?

8. The Current Reality www.omlogic.com Business StrategyBusiness Strategy MarketingMarketing Marketing PromotionPromotion (Product, Service or a(Product, Service or a Brand)Brand) SEOSEO SEMSEM Online Marketing

9. Required Approach www.omlogic.com Business StrategyBusiness Strategy MarketingMarketing PromotionPromotion (Product, Service or a(Product, Service or a Brand)Brand)

10. www.omlogic.com Lets Look at an Example

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12. SEO - New Paradigm www.omlogic.com

13. www.omlogic.com Business Objectives Measurability Online Marketing Strategy Conversions Branding Traffic Relevancy Visibility/ Leads/ Sales • SEO • PPC • SMM • Website • Messaging • SMM • SEO • PPC SEO: Search Engine Optimization | PPC: Pay Per Click | SMM: Social Media Marketing

14. Thank You! Email: pradeep.chopra@omlogic.com | Phone: +91-11-47052806 www.omlogic.com Ready to realize the full potential of Online Marketing? www.omlogic.c om

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