1. Ombre Highlights

2. Brocato Color Project:Ombre
NaturalHaircolorPrinciples
• Natural color is darker and
cooler at the scalp.
• Natural color is lighter and
warmer on the ends.
• Natural color is lighter around
the face.
• Natural color is lighter on the
tips.
• Natural color is darker at the
nape.
• Lowlights should dominate

3. Brocato Color Project:Ombre
• French word for Shadow
• Refers to the graduation of color
from dark to light
• Color looks more natural
• Sun-kissed
• Can be subtle or bold & brazen
• Less frequent upkeep than
traditional highlights
• Color boost without the
commitment

4. Brocato Color Project:Ombre
TechniqueOptions
Ombre within a Foil
• Chunkier weaves
• Use an Angled Brush
• Brush color at various angles
• Apply color to bottom 2/3 or hair
• Do not press foils

5. Brocato Color Project:Ombre
TechniqueOptions
Balayage
• Chunkier & more dramatic
underneath
• Double lead in
• Angles
• Pintura
• Add foils around the face for
even more drama

6. Brocato Color Project:Ombre
TechniqueOptions
Pony Tails
• Section hair into 4 quadrants
• Create a pony tail 2/3 or the way
down the hair
• Tightly back comb each section
• Scrunch Cremelights onto the
ends

7. Brocato Color Project:Ombre
TechniqueOptions
Layering
• 1st use a permanent color 1-2 levels
lighter than natural to break the base
• Lay color into the hair at various lengths
and throughout out the strand
• 2nd formula use Cremelites or
Powderlites Blue Lightener
• Lay Lightener into the hair at various
lengths and through out the strand
• Glaze with your choice of BrocatoColor
Project: DEMI Sheer shade

8. Brocato Color Project:Ombre
Tips
• More subtle towards root and
heavier on the ends
• Tone on Tone
• Best shades are Natural, Golden
Beige or Gold
• Base color should match natural
level or can be 1 level darker
• Ends should be 3-4 shades
lighter with a natural progression
from dark to light
• Chunkier underneath

9. Brocato Color Project:Ombre
Compliments
• Hair cut should compliment
Color
• Hair should be at least shoulder
length
• Soft layers with movement
• Not overly layered
• Let the shape of the cut guide
color placement

11. Brocato Color Project:PERMANENT
A New Vision in Color
 Brand new - built from the ground up
 German technology
 Next-generation performance
 Brilliant Color
 Lasting Shine
 Less Damage
 Vibrant
 Durable, natural results
 Healthy, uncompromised hair
 Matches Brocato DEMI
 Single inventory option
 The cutting edge of color!

12. LAO
LOW AMMONIA ODOR

13. Brocato Color Project:PERMANENT
Low Ammonia Odor
 Brocato LAO Base
 Provides all the benefits of ammonia
 Odor is trapped in the cream itself
 Odor is decreased by 80% or more
 Safety and comfort for stylist and clients
alike
 Color will never smell the same again!

14. Brocato Color Project: PERMANENT
Moisture-Rich Base
• Murumuru Seed Butter – natural emollient promotes hydration
• Macadamia Seed Oil – botanically-derived oil leaves hair soft and supple
• Green Tea Seed Oil – antioxidant that revitalizes and adds a glossy finish
• Palm Kernel Oil – botanically derived oil heals damaged hair

15. Brocato Color Project:PERMANENT
Trend-Right, Reliable, High Gloss Shades
 Premium micro-pigment
guarantees long lasting
predictable results
 Results match swatch
 Completely covers gray
 Full array of intermixable shades
 5 Intensifiers
 7 High-Lift Shades
 70+ Permanent Shades
 Non progressive
 4 New Naturals!
(5/0, 6/0, 7/0, 8/0)

16. Brocato Color Project
Color Wheel

17. Brocato Color Project:PERMANENT
Formulation Guidelines
1. Determine the Natural Level
2. Analyze the Percentage of Gray
3. Determine the Desired Color
Result
4. Choose the Most Gentle
Formula that will Achieve your
Desired Result

18. Brocato Color Project:PERMANENT
Diluting with 0/0 Clear & Perfectly Clear Intensity Diluter
Gentle Semi Permanent Single Inventory Option
Single Inventory Option  1 part Color
 1 part Color  1 part Perfectly Clear
 1 part 0/0 Clear  1 part DEMI Cream
 1 part DEMI Cream Activator Activator
Durable Demi Permanent

19. Brocato Color Project: PERMANENT
The Future of Color
 LAO - Ammonia performance with NO odor
 Lowest possible Ammonia level
 German Technology- American Made
 A complete color system designed to compete with any brand
 Shades match DEMI Color level for level & tone for tone
 Results driven formulation
 Pyrazole Red Technology (Micro Reds)
 70+ Intermixable Shades
 High-Lifts
 60 mL tubes
 Mixes 1:1
 $5.95 per tube

20. DARE to COMPARE!
Brocato Color Project: PERMANENT
Bullet Points
LAO LOW AMMONIA ODOR
NEW TECHNOLOGY
AMERICAN MADE
MOISTURE RICH BASE
Simple to Use
 DEMI matches Permanent  Totally predictable
 Results match the swatch  Great hair condition
 70 plus Shades  Beautiful, natural results

21. Brocato Color Project: LIGHTENING
Creamlites Conditioning Lightener
• Designed specifically for freehand lightening
techniques
• Extra Thick for perfect placement
• Does not run or imprint on surrounding hair
• Essential Oils protect the hair
• Shampoo soluble so color can be applied around
lightener strands
• Mixes with 2 parts Rich Cream Developer
• Creamlites is gently shampooed from the hair
after processing is complete

22. Brocato Color Project: LIGHTENING
Powderlites Gentle Blue Lightener
• All purpose lightener
• Soft fresh fragrance
• On or off the scalp (10 vol or 20 vol on
the scalp)
• Essential Oils and collagen protect the
hair
• Great for all techniques
• Blue base helps control warmth
• Mixes with 2 parts
Rich Cream Developer
• Powderlites is gently shampooed from
the hair after processing is complete

23. Brocato Color Project: DEMI
Trend-Right, Reliable Shades
 Ultra-fine, premium dye molecules
 Enhance natural color
 Add dimension
 Balance previous color
 Blend gray
 27 Intermixable Shades
 5 DEMI Sheer Shades
 0/0 Clear to shine and seal
 Perfectly Clear to dilute
 4 Intensifiers
 Results match swatch
 Non progressive

24. Brocato Color Project: DEMI
• 5 super-sheer shades
• 50% Less Intensity
• Toner or Gloss
• Can be mixed with any
DEMI shade
• S9/NB, 29/GB, S10/G,
S10/N, S10/GC

25. Brocato Color Project: DEMI
HOMEWORK
Take-Home Color Refresher
– 1 oz DEMI Color Formula
(no Activator)
– 4 oz Constructor
Deep Treatment
– Mix in 5 oz Brocato
Color Refresher Bottle
– Apply after shampooing, leave in
up to 5 minutes and rinse well
– Suggested Retail Price: $16.95

26. Brocato Color Project: PERMANENT
Demi vs. Permanent
The real secret is when to use Demi
instead of Permanent:
Use Demi color any time you want to
stay the same level, go darker, or
stay the same level and change
tone.
Use Permanent color any time you
want to go lighter or brighter.

27. Brocato Color Project: PERMANENT
Demi vs. Permanent
 If lifting is necessary - Permanent
 100% Gray Coverage – Permanent
 Brighter redheads or blondes - Permanent
 Any other situation – Demi!
 Avoid chemicals that are not necessary
 Demi does not create remaining color
 Fades evenly to starting color
 Predictable color correction
 Double Process = perfect results

28. Brocato Color Project:PERMANENT
The Permanent Look Book