1. Building a Strong Brand Foundation - Choosing the right market / verticals, - Identifying keywords that speak to your value proposition, - Defining key metrics / conversion rates, - Best practices for measuring success. 2. Developing a Killer Content Marketing Strategy - Understanding why content marketing is so important, - Choosing the right kind of content for your startup, - Determining topics, editorial schedules, and your creation plan, - Finding the best writers to help generate killer content, - How to use social media to help promote your content, - The importance of guest blogging and how to make it happen. 3. Getting Press for Your Startup - Knowing the right time to launch your startup, - Defining your value proposition and why the media should care, - Identifying the best journalists & publications to cover your startup, - Building a solid network before you need it, - Launch day logistics; press kits, exclusives, embargoes and more.

1. Growth Hacking Your Startup:
PR & Inbound Marketing
Strategies from the Pros

2. @Renee_Warren @HeatherAnne

3. GROUND RULES - No Peeing in the Pool
#GrowthHack
#GrowthHack

4. Building
A
Strong
Foundation
#GrowthHack

5. Survey Your Users
1. How did you discover [Product name]?
2. How would you feel if you could no longer use [Product name]?
3. What would you likely use as an alternative if [Product name] were no
longer available?
4. What is the primary benefit that you have received from [Product
name]?
5. Have you recommended [Product name] to anyone?
6. What type of person do you think would benefit most from [Product
name]?
7. How can we improve [Product name] to better meet your needs?
8. Would it be okay if we followed up by email to request a clarification to
one or more of your responses?
#GrowthHack

6. Benchmarks
What’s a solid
measurement
of success for
your marketing
initiatives?
#GrowthHack

7. SMART is the new Sexy
•Specific
•Measurable
•Attainable
•Relevant
•Timely
#GrowthHack

8. Content Marketing + PR = Killer Combo
#GrowthHack

9. Why Content Marketing?
Traditional marketing talks at
people. Content marketing
talks with them. - Doug Kessler
#GrowthHack

10. Content Marketing Checklist
•Well designed blog
•Keywords established
•Analytics properly in place
•Content Promotion Strategy
#GrowthHack

11. Content Marketing - Topic Lists
#GrowthHack

12. Content Marketing - What to Create
#GrowthHack

13. Content Marketing - Editorial Calendar
#GrowthHack

14. Content Marketing - Guest Blogging/Opinion Blogging
#GrowthHack

15. Content Marketing - Promote Your Content
1. Email
2. Online Ads
3. Newsletters
4. Influencers
5. Guest blogging
#GrowthHack

16. Getting
Press for
Your
Startup
#GrowthHack

17. When’s The
Right Time?
#GrowthHack

18. StartupPR:
Know Your
Value
Proposition
#GrowthHack

19. StartupPR:
Finding the
Best
Journalists
to Cover
Your
Startups
#GrowthHack

20. StartupPR:
Create Tools
to Help You
Measure
#GrowthHack

21. StartupPR:
Building a
Network
Before You
Need It
#GrowthHack

22. StartupPR:
Logistics for
Launch Day
#GrowthHack

23. Subscribe to Our Blog!
www.onboardly.com/blog
#GrowthHack

24. THANK YOU!
renee@onboardly.com
heather@onboardly.com