This document discusses strategies for engaging with customers and prospects on Facebook and Pinterest to promote businesses. It recommends creating Facebook pages and Pinterest boards to share content like text, images, and videos. Businesses should like and comment on customers' and prospects' pages to increase engagement. Sharing others' posts with comments can expose the business to a wider audience. Pinterest allows pinning items with links back to a website, and repins and likes can further spread content. The goal is to engage and interact with potential customers across social media platforms.