Capgemini is delivering a best of bread user experience and e-business platform in the cloud using open source technologies and cloud service providers. This offering, named Capgemini Immediate, has already attracted several customers in Europe including Royal Mail Group in UK. The presentation will describe the customers' issues and business contexts, the solution built to address these issues, the Capgemini project approach and engagement model and the reasons to use open source technologies. It will also present the resulting benefits and the key success factors of this new approach.

1. @
Build To Cloud using Open Source technologies
Beyond just cheaper & faster – transformation at scale
23 Sept 2011
jean-francois.caenen@capgemini.com
Chief Technology Officer
Capgemini France

2. CFOs
love
Cloud Computing !
No investment before use.
Pay for what you need, when you need.
Instead of investing in rigidity, you buy flexibility.
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3. Business
managers
know & love
Cloud Computing!
Implement
Business Applications we need
much quicker
Source:
HfS Research and London School
of Economics, Oct 2010
846 Entreprises
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4. A MAJOR SHIFT IN SOLUTION SOURCING
From This
Experimenting
with Cloud
Some Open Source
(in commoditized or
embedded stacks)
Mostly
Commercial
Software
on-premise
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5. A MAJOR SHIFT IN SOLUTION SOURCING
From This To This
Experimenting
with Cloud
Cloud-based
Some Open Source Services
(in commoditized or wherever
embedded stacks) viable
Mostly Open Source
Commercial Continual Software
Software reappraisal (on IaaS or PaaS)
on-premise
Commercial SW
on-premise due to lack of
viable alternatives,
only where needed or for risk
mitigation
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6. BEYOND JUST CHEAPER & FASTER
TRANSFORMATION AT SCALE
You will not get
all the business
solutions you need
from a single Cloud
Service Provider !
From Systems Integrator to
Services Orchestrator
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7. Capgemini Immediate
Capgemini Immediate offer aims to deliver a world class customer
experience by bringing together a broad range of market leading
cloud services into an integrated technical and business process
ecosystem.
Not a 3 Customers in Europe
one-size-fit-all
approach ! B2C e-commerce
Extended CRM & Billing for
Continual Innovation a Service prodiver for car owners
Ecosystem of
Partners B2B platform for one of the
largest electronics companies
Best of breed
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8. CONTINUAL INNOVATION
A team to monitor the market
constantly, interrogating new
value propositions and
constantly assessing and
evolving our current partner
landscape
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9. Capgemini Immediate Engagement Model
Value Based
Charging
/ Global SLA
Capgemini Service Management, Supplier Management,
Delivery management
IaaS
SaaS Costs Resource
Costs Licenses
/ SLAs Costs
/ SLAs
1 to n vendors
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10. THE ROYAL MAIL GROUP
One of the world’s Responsible for the Responsible for the
oldest organisations 1st postage stamp, the 1st post boxes, red
Can trace itself back Penny Black c.1840 pillar boxes c.1850
to the organisation
formed by Henry VIII
in the 1500s
August 2011
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11. THE ROYAL MAIL GROUP
165,000 employees 4,500 employees 92,000 employees
69 Mail Centres 2 Hubs 13,850 branches (more
than any other UK
1,400 Delivery Offices 47 Depots retailer)
One of the world’s
30,800 vehicles 1,800 vehiclesfor the
Responsible Responsible for the
oldest organisations 1st postage stamp, the 1st post boxes, redper
63m transactions
80m items handled 207k parcels handled
Penny Black c.1840 week
pillar boxes c.1850
per day itself back
Can trace per day 15p in every £1
to the organisation
Deliversby Henry VIII
formed to 28m transacted in the UK
in the 1500s
addresses per day handled via the Post
Office Network
August 2011
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12. RMG BUSINESS CONTEXT
Core postal business in decline Customers increasing online… everywhere
RMG Core
Business
Constant change in business, Challenges IT- Constant game of catch-up
regulations, public policy, & customers
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13. E-commerce
Platform
Renewal
Legacy replacement
3,000+ pages
100+ applications
Next Generation
E-Business
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14. EVOLVING CONSUMER DEMANDS
NEXT GENERATION EBUSINESS
Targeted
Inbound Click-
Marketing through to
Sign-up for
personalised
offer Existing
web page
customer
Personalised data
Online Advertising Aggregated
Potential Product / Service Information
interest in Segment and
product / Target
service from
profile I want… Extend your
offer!
Website
Automated
Marketing Reward
Loyalty Join our community!
This product Share your experience
may be of and access special offers
interest
Automated
Cross Sell / Up sell Build a Loyal Online Marketing
Community
Collaborate
In Social site
Targeted,
relevant offer
Automated Target & Segment
Marketing
Collaboration
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15. BEST EBUSINESS PRACTICES SUPPORTED BY
AN INTEGRATED SET OF MARKET LEADING SERVICES
8. Drive “eyes” to Website and to targeted, 1. Track and record customer
personalised landing pages behaviour. Recording
transactions to commence
building customer profile
7. Execute multi-channel
campaigns Email, direct mail, Facebook, CRM System
telemarketing
6. Build targeted 2. Segment & profile
lists based on web
Marketing Web Analytics activity and score
System leads
5. Or…move to automated
lead nurturing program or CRM System
retention program Analytics & 3. When prospect becomes
Reporting ‘hot’ move to SFA & alert
AE
Measure & Optimize
4. Analyze and Manage
Marketing Performance
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16. BEST OF BREED SOLUTION INCLUDING
18 SAAS AND OPEN SOURCE SUPPLIERS
Identity Service
Personalization and Interaction
Management Management
Content Management Personalization Collaboration Search
ID
Management
Customer Management
Event
Access Management
Management Marketing Data Customer
Web analytics
Warehouse transactions
Data Customer Reporting
Web analytics
Customer Transaction Management Warehouse transactions
Service
Service Integration Support
Auditing
Services ETL Interface Reliable File Master Data Process Traffic Management
Workflow
Adapters Messaging Transfer Management Orchestration Service
Continuity
Interface Publish Exception Translation Business Business Activity
Encryption Adapters Subscribe Management Transformation Rules Management
Services
Directory eRetail
Mail & Parcels
Services
Services Information Supply Chain Insurance Financial Document Government
eRetail Archiving
Aggregation Services Services Services Management Services
Security
Infrastructure
Credit Checking & Common Shopping
Configurable Pricing Anti-fraud
Address Validation Basket & Payments
Common
Services
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© 2011 Capgemini - Internal use only. All rights reserved. 16

17. USING OPEN SOURCE TECHNOLOGIES
Identity Management Content Management DevOps Tooling
eCommerce
Drupal
Drupal
Commerce
Service Integration Data Management
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18. BENEFITS OF USING OPEN SOURCE
Business Model
You can’t have elastic computing with inelastic licensing
Low upfront cost
Abillity to scale out and scale up usage
Open Source is driving Innovation in Cloud Computing
and DevOps Tooling
Usual Open Source benefits
Very High Quality solution
Early-stage proof of concepts demonstrating feasibility before
committing project resources
Designed to be easy integrated
No Vendor lock-in
Gain the knowledge of a community
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19. Development and deployment by iterations
defined by a business value analysis
6 releases in 16 months
to go out of the existing legacy platform.
A continuous enhancement approach
based on business outputs
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20. INNOVATION & COST CONTROL
‘‘This contract is great news for our business, our customers and
our employees. Once the migration is complete, we will be
paying for the IT we need as and when we need it, so that
we can for the first time bring our IT costs firmly in line with
revenues.
Capgemini’s services integrator and ecosystem model
can also provide access via a single point of contact to a wide
range of reliable and pre-vetted IT providers, services and facilities.
I am confident that this new way to buy IT also gives us a sound
basis for cutting our ongoing IT cost while transforming services to
customers and supporting new business ventures.
’’
Stuart CURLEY,
Chief Technology Architect of Royal Mail Group
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