Bob Burger
The Secret Is Out
Retained by Bob Burger in 2003 prior to the launch of his debut solo album Cymbals At Dawn, PHANTOM POWER has been instrumental in the introduction of Burger’s solo material to the public. Employing publicity, marketing and promotional strategies,
PHANTOM POWER has worked toward Burger’s goal of increased exposure, awareness and a greater fan base.
Using true grassroots marketing strategies, PHANTOM POWER has created buzz around each of Burger’s solo releases among his established fan base and has worked to increase attendance at each of his area appearances. And, by leveraging his higher profile appearances, PHANTOM POWER has used crosspromotional
tactics to continue the growth of his following.
These solutions have created a true recognition of Burger as a heavy hitter among local players.
Extending Burger’s reach using traditional publicity methods has led to increased media exposure. Through distribution of PHANTOM POWER crafted press releases and press kits to our vast library of relevant contacts, Burger has procured media presence ranging from local publications like the Asbury Park Press and Ocean
Country Observer to national outlets such as Guitar World Acoustic and Music Connection Magazine. Perhaps most notably, Burger was featured in September, 2007 in an interview with Jim Kerr on the Jim Kerr Rock-n-Roll morning show on New York’s classic rock station Q104.3.
“PHANTOM POWER has done a terrific job of monitoring and promoting my musical career far in excess of just running publicity. The team is motivated and trustworthy and creatively apply their efforts to produce first class results.”
- Bob Burger
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Bob Burger Case Study - PHANTOM POWER marketing
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Using true grassroots marketing strategies, PHANTOM POWER has created buzz around each of Burger’s solo releases among his established fan base and has worked to increase attendance at each of his area appearances. And, by leveraging his higher profile appearances, PHANTOM POWER has used cross- promotional tactics to continue the growth of his following. These solutions have created a true recognition of Burger as a heavy hitter among local players.
Extending Burger’s reach using traditional publicity methods has led to increased media exposure. Through distribution of PHANTOM POWER crafted press releases and press kits to our vast library of relevant contacts, Burger has procured media presence ranging from local publications like the Asbury Park Press and Ocean Country Observer to national outlets such as Guitar World Acoustic and Music Connection Magazine. Perhaps most notably, Burger was featured in September, 2007 in an interview with Jim Kerr on the Jim Kerr Rock-n-Roll morning show on New York’s classic rock station Q104.3.
“PHANTOM POWER has done a terrific job of monitoring and promoting my musical career far in excess of just running publicity. The team is motivated and trustworthy and creatively apply their efforts to produce first class results.” - Bob Burger December 10, 2006
Case Study
Bob Burger
The Secret Is Out
Retained by Bob Burger in 2003 prior to the launch of his debut solo album Cymbals At Dawn, PHANTOM POWER has been instrumental in the introduction of Burger’s solo material to the public. Employing publicity, marketing and promotional strategies, PHANTOM POWER has worked toward Burger’s goal of increased exposure, awareness and a greater fan base.