5. What social media isn’t
Just another comms
channel
A cheap way to engage
people
A replacement for
advertising
A way to magically get
people to do things for you
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6. Defining social media
Photo
Video sharing Blogs
sharing
Widgets
Product
reviews
Podcasts
Message
Location Micro
boards
based blogs
services RSS
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6
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7. Defining social media
Social media is a set of tools that enable people to share things online
Photo
Video sharing Blogs
sharing
Widgets
Social
Product
reviews tools
Podcasts
Message
Location Micro
boards
based blogs
services RSS
7
7
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8. Used in two different ways
Social networks Online communities
“Me and my friends” “Us and our interests”
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9. This is social media
Reviews on Amazon
3,542 people have
reviewed the book
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10. This is social media
Personal blogs
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11. The problem
with social
media
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15. And you need something to talk about
Focus is on the people
you are engaging
Lifestyle Functional
? Branded
Focus is on your
brand and product
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17. Becoming a Social Business
Staff
Community Engaged Customers
Guidelines
and Process
Partners
Social
Business
Influencers Training Agile Data and
CRM
Cocreation Transparent Reputation
Managemnt
Social
Tools
Customer
Experience
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