1. Forgetfancont, measureengagement By Jan Rezab, 26. 5. 2011, Paris

2. Company Overview Facebook marketing experts Presenter: Jan Rezab, CEO of the company Founded in Oct. 2008, management owned Team of 35 people based in Europe– Prague, opening in London & San Francisco Facebook consultancy for Socialbakers.com Actively developing apps, over 150 developed Facebook apps Facebook statistics and research Measuringpages, countries, brands, media companies 2

3. Newsfeed & Whyisthenewsfeedexciting? NFO

4. LiketheLike! & Foreveryusersthat . something on yourwebsite, itgenerates on average3 – 4 clicksback to yoursitefromFacebook! + don‘tforgettheimpressions | www.Socialbakers.com

5. Differentpossibilities on Facebook & ON-FACEBOOK PAGES APPLICATIONS ADS + TABS | www.Socialbakers.com

6. FACEBOOK NEWSFEED & ADS APPLICATIONS PAGES | The Facebook marketing experts

7. FACEBOOK PAGE & | The Facebook marketing experts

9. PLAYBOY | The Facebook marketing experts

10. Differentpossibilities on Facebook & OFF-FACEBOOK LOG-IN LIKE CONTENT LIKE BOX –for FAN COLLECTION COMMENT SEND

11. KPIs

12. Brand identification & STARBUCKS Category: Coffee retail Competitors Key market stats Category Performance | www.Socialbakers.com

13. Engagement rate

14. Global vs. Local Global engagement

15. Social Media Analytics How do wemeasure a successfulFacebookpage? FANS - Size, reach, and growthofthefanpage ENGAGEMENT - User interactions and engagement to content COMMUNITY - Community management, response rate, keyinfluencers COMPETITORS - Compareallofthatwithcompetitors DEEP INFO | www.Socialbakers.com

16. SocialbakersMarket KPI‘s | www.Socialbakers.com

17. SocialbakersMarket KPI‘s | www.Socialbakers.com

18. SocialbakersMarket KPI‘s

19. SocialbakersMarket KPI‘s

20. KeyInfluencers Identify your key influencers

21. SocialbakersMarket KPI‘s GAP

22. Super fans Super fanScore

23. Competition & | www.Socialbakers.com

24. Deapsocial media reports & Collection of user data always in compliance with Facebook policy and your own data policy. | www.Socialbakers.com

25. CASE STUDY

26. Airlinersashcloud & Airlines and ashcloud | www.Socialbakers.com

27. Europe 2 radio case & 170 000 fans 400 - 500 000 fans 30 000 fans 20 000 fans Out of 887 000 listeners 100 000 fans 100 000 fans | www.Socialbakers.com

28. Brands & Brands, Staropramen | www.Socialbakers.com

29. SUM UP

30. Social Media Analytics Youneedqualitysocial media analyticaltools to reallybeable to activelyhelpyou Hirespecialistthatwillhelpyouset-up and audit yoursocialmedia / Facebookstrategy Make surethatyoudelivercontentthatisengaging Get Socialbakers tools in yourcompany | www.Socialbakers.com

31. & Jan Rezabjan@janrezab.comM: +420 724 095 217 www.janrezab.com | www.socialbakers.com Like&Friend me: (meet me first) Link me: (anytime) Follow me: (when you want)