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Teens, Mobile & Games An Overview of Pew Internet Data Amanda Lenhart FTC Brownbag May 28, 2009
Methodology ,[object Object],[object Object],[object Object],[object Object]
Teens and their tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile phone ownership growing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who has a mobile phone? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Teens and phone use ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Teens and phone use: Voice  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Teens and text messaging ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What teens aren’t using: Likelihood of Twitter use by age
Other mobile devices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
97% of teens play video games ,[object Object],[object Object],[object Object],[object Object],[object Object],October 18, 2008
Most play many games ,[object Object],[object Object],October 18, 2008
Game Genres ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],October 18, 2008
Game Genres, Cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],October 18, 2008
MMOGs and Virtual Worlds ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Image courtesy of rosefirerising via flickr under creative commons
Thank You! Amanda Lenhart [email_address] http://www.pewinternet.org

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Teens, Mobile & Games - Lenhart Presentation to Federal Trade Commission May 2009

  • 1. Teens, Mobile & Games An Overview of Pew Internet Data Amanda Lenhart FTC Brownbag May 28, 2009
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  • 9. What teens aren’t using: Likelihood of Twitter use by age
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  • 16. Thank You! Amanda Lenhart [email_address] http://www.pewinternet.org

Notas del editor

  1. Cell phones, but also mobile gaming devices – another element of mobile connectivity that’s worth thinking about. Millions of children have them, particularly the Sony DS, particularly young children.
  2. Adult phone ownership from Dec 2007 gadgets
  3. 87% of cell phone users talk to their friends on a landline; 33% of cell owners talk to friends every day on landline.
  4. 45% had a cell phone in 2004 and 10% of them used it to go online 7% had a pda in 2004, and 2% used it to go online. But with advent of iphone/itouch & bberries more are going online with mobile phones. Price still an issue – data plans are expensive. Cheapest plan for iphone (in DC) =$75 a month pre-tax.
  5. Adults: 11% use twitter or update a status online – (as of 6 months ago) – twitter users more mobile – more text, more mobile internet, more mobile news consumption. ComScore Media Metrix chart showing likelihood of twitter use as deviating from the mean. http://www.comscore.com/blog/2009/04/twitter_traffic_explodes.html Read chart as – orange line is average likelihood of using twitter. 18-24 year olds are 12% less likely to use twitter than average, 12-17 year olds 41% less likely to tweet. 25-34 years olds are 30% more likely to twitter…etc