Social Media Presentation
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Social Media and how it can work for your business
![WHAT IS SOCIAL MEDIA? ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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Social Media Presentation
- 1. the yolk Social Media for businesses The recipe for online success
- 5. The breakdown of Social Media
- 6. The breakdown of Social Media
- 7. The breakdown of Social Media
- 8. The breakdown of Social Media
- 9. The breakdown of Social Media
Notas del editor
- The ability to look at how customer behaviour has organically evolved over time and compare these to new interactions online
- Amazon reviews – originally for SEO but unpredicted impact of bad reviews outsell good reviews as people now value other customers opinions over suppliers. 78% of people trust recommendations from other users
- Social networking – Ability to communicate with friends, colleagues and/or like minded people
- Social publishing – Blogging is one area of social media that has really evolved through time; originally personal intent, both turned to business
- Social bookmarking – the ability to highlight information on websites so that people with similar interests can find it
- UGC – Customers engaging by adding their own content, opinons and customisation/personalisation (adding their piece to a large digital pie)
- New generation : People are engaging with content in new ways, they are interacting. These hybrid evolutionary concepts are becoming more common. Last.fm – To give an example of new ways in which people are engaging - Social music platform, 60% of their traffic is via their widgets that are embedded on other sites.
- 57% of active users have joined up to one of the major social networks. 73% of active users have read a blog, 45% of these have their own blog 83% of people have watched video online
- Social media has become a fundamental way to communicate
- Social media has become a fundamental way to communicate
- 2 nd Largest online fashion retailer (but fastest growing) in the UK exceeding over £165 million in sales last year. Second only to Next.
- The average user has 123 friends – think of the viral possibilities
- Measure number of interactions and work out a cost and value per client/per platform based on that number of interactions