With everyone rushing to explore the in-stream video space, brands and marketers continue to search for creative ways to stand out and drive user interaction. Whether brand awareness or direct response is the end goal, marketers need to understand the various components of an in-stream ad and the necessary steps needed to build a successful campaign. In this 30 minute webinar PointRoll's Director of Creative Technology, Todd Pasternack, will guide you through some best practices when planning your in-stream video campaigns.

1. IN-STREAM BEST PRACTICES:
VIDEO CAMPAIGNS THAT
DRIVE SUCCESS
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2. • ASK QUESTIONS
• FOLLOW @POINTROLL
• TWEET ALONG #PRVIDEO
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3. THREE STEPS TO
STREAMLINE YOUR
IN-STREAM VIDEO
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4. STEP #1:
CHOOSE TYPE OF IN-STREAM
Standard Interactive
Dynamic Interactive/Dynamic
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5. STEP #2:
CHOOSE CAMPAIGN OBJECTIVE
Direct Response Brand Awareness
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6. STEP #3:
CHOOSE LAYOUT
Side Bar Overlay Bottom Overlay End Card
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7. STANDARD
IN-STREAM
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8. 8

9. STANDARD IN-STREAM
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10. 10

11. INTERACTIVE
IN-STREAM
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14. INTERACTIVE IN-STREAM
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15. DYNAMIC
IN-STREAM
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17. DYNAMIC IN-STREAM
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18. HYBRID
IN-STREAM
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22. HYBRID IN-STREAM
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23. IN-STREAM VIDEO
TAKE-OVER
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25. IN-STREAM VIDEO TAKE-OVER
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26. POINTROLL IN-STREAM
RECOMMENDATIONS
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27. STANDARD IN-STREAM
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28. INTERACTIVE IN-STREAM
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29. IN-STREAM EFFECTIVENESS
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30. DYNAMIC IN-STREAM
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31. POINTROLL &
IN-STREAM
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32. IN-STREAM CERTIFIED PUBLISHERS
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34. DEEP VIDEO INSIGHTS AND ANALYTICS
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36. SUPPORTED VIDEO FORMATS
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37. LET’S RECAP
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38. LET’S RECAP
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39. POINTROLL MAKES IN-STREAM EASY
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40. POINTROLL MAKES IN-STREAM EASY
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41. POINTROLL MAKES IN-STREAM EASY
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42. POINTROLL MAKES IN-STREAM EASY
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43. THANK YOU
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