The ways in which new technologies are changing the behavior of consumers and its implications for the world of business. Watch this presentation on YouTube - http://www.youtube.com/watch?v=fke4z6tilKc Attend Portada's 2013 Latin Content Marketing Forum in Miami this June 4th, 2013. Learn more at: http://www.portada-online.com/conferences

2. The Near Future
Source: Harvard Business Review

3. Source: Harvard Business Review

4. Source: Harvard Business Review

5. TECHNOLOGY and ACCESS
72%
42%
40% 44%
34%
33% 31% Broadband
Growth
29%
21% 17%
15%
11%
6%
2006 2007 2008 2009 2010 2011 2012
With advances in technology and infrastructure,
broadband penetration is growing rapidly in Latin America

6. GROWTH in Internet Users
Today there are over 129MM
internet in Latin America
Largest WW growth at +16%
December 2011 vs. 2010
Representing 9% of worldwide internet
audience
Source: Comscore “Future of internet Latam” 2012

7. GROWTH in usage= Engagement
Average hours spent by each user!
Latin America 24
Peru 27
Brazil 26.7 The number of
Argentina 26.7 Internet heavy
Chile 26.1 users almost
Colombia 22.7
TRIPLED from 2006-2011
Mexico 21.1
Venezuela 18.7
Puerto Rico 16.2
Source: Comscore “Future of internet Latam” 2012, TGI Latina Wave I&II 2011

8. GROWTH= ONLINE
VIDEO USAGE BOOM
Source: TGI Latina 2006- 2012

9. GROWTH= ONLINE VIDEO USAGE
Total Videos % Growth vs. Average % Reach of
Viewed Dec. 2010 Videos per Online Video
2011 Viewer
Argentina 1,457,772 +74% 124 88%
Brazil 4,704,910 +75% 110 83%
Chile 966,126 +91% 147 89%
Mexico 2,984,048 +80% 141 84%
Vs. 86% in the US!
Source: Comscore “Future of internet Latam” 2012

10. Who are they?
Skewed to 18-34 year olds Top 30% Socio-
EconomicLevel
73.5% access Internet at Home
everyday
Heavy Internet Users
Attitudes and Opinions
Internet= Main Source of
Information + Entertainment
Early Adopters of Technology
Movie Lovers
Source: TGI.net Year 2010 Wave II + 2011 Wave I >> Y11w2_Y12w1 v.09.21.2011 – Online video viewers last 30 days (AR, BR, MX)

11. The 4 Types of Online Video Users
The Broadcaster
The
Information 15%
Seeker 32%
28% The Video
Guy
25%
The Stand-Out
Source: TGI.net Year 2010 Wave II + 2011 Wave I >> Y11w2_Y12w1 v.09.21.2011 – Online video viewers last 30 days (AR, BR, MX)

12. Online Video users Pay
TWICE more attention to
Internet ads than the rest
of the population
Source: TGI.net Latina (Mexico, Argentina, Brazil) 2012.

13. What does this imply to brands?
Level of Attention
Key Level of Intrusion
Metrics Brand Likeability & Image
Purchase intent
Research Partners:

14. Opportunity

15. There is still an opportunity
Gap for Latam
69%
56% Latam Media Investment Growth 2008-2011
21% 20%
9% 12%
-2%
Pay TV Magazine Newspaper OOH Radio Open TV Digital
2011 Media Investment:
2008 Media Investment:
US$20,788MM
US$17,846MM
Source: Price Waterhouse Coopers

16. Successful Entrepreneurs
JUAN IMAZ, CEO, Media Response Group
Jaime Lanchares, CEO de Unkasoft