Based on some statistical survey throughout the world...Here we are with some cool Trends of 2015.

1. Top 10
TRENDS of 2015
When Millennials thought out of box!

2. ■ Makers Movement
■ Content Proliferation
■ Net Nutrality
■ Amazanion Access
■ Conscious Consumers
■ Low Cost Luxury
■ Power Girls
■ Selfie-Conscious
■ Fitspiration
■ Philanthro-Me

3. Makers
MovementMillennials want to know where their goods come from.

4. Millennials crave authenticity, so this year we have seen
more appreciation for the true artisans. We have seen the
rise of DIY and platforms like Etsy, because there is a craving
for more than just fast, cheap goods. Millennials are looking
for businesses that offer quality, sustainability, and integrity.
Businesses like Zady have started to capitalize on this
movement by showcasing locally-sourced, handmade
clothing and accessories that manage to capture current
trends as well as timeless style.
Consider… ZADY
The vast majority of Millennials
believe that it’s important that
products are ECO-FRIENDLY.
A large portion of Millennials
prefer to buy LOCALLY even if
Products are more expensive.
90%
10%
40%
60%
Data Collected from © Forbes’2015

5. Content
ProliferationBeautiful, inspirational content is everywhere.

6. This year, we seen a huge surge of content. Simply put, there is just
a lot of stuff out there and in our faces. Everyone has pictures to
post, moments to announce, ideas to spread, and things to share…
and all of this content is readily available to marketers, brand
managers, and companies targeting Millennials. However, too many
of them have yet to maximize on this trend – and the secret lies in
how they sift through this information and use it to their advantage.
Consider… TUMBLR & PINTEREST
94%
6%
They are Sharing. 87%
13%
They are Interacting.
47%
30%
23%
They are Reacting.
70%
30%
They are Overtaking.
Data Collected from © Forbes’2015

7. Net
NeutralityNet neutrality is a major cause that Millennials want to fight for.

8. The fight for net neutrality has not died off. Although SOPA and
PIPA are long gone, there is still a strong push to maintain the
freedom of the Internet. This isn't a surprise, especially because
the Internet is the most important tool, asset, and weapon for this
generation - so it is worth fighting for. As Millennials become more
aware of the legislative attempts to regulate and control the
Internet, their determination will only grow.
Consider… FACEBOOK
7 out of every 10 Millennials are
strongly opposed to Internet
Censorship of any kind.
Almost three-fourths of
Generation Y believe that their
Information is protected online.
70%
30%
76%
24%
Data Collected from © Forbes’2015

9. Amazonian
AccessBrands take cues from the site that’s the destination for everything.

10. Amazon, eBay, and a variety of non-specialized and specialized
online shopping sites are continuing to rise in popularity and
utility. Now, consumers have access to an enormous amount of
products, prices, reviews, and everything else that encourages
them to not make snap-decisions while at a store. Instead,
Millennials do their research and figure out what exactly is best for
them before handing over their money for a product or service.
Consider… FLIPKART
41%
35%
24%
They are Online. 97%
3%
They are Comparing.
95%
5%
They are Resarching. 96%
4%
They are Bargain hunting.
Data Collected from © Forbes’2015

11. Conscious
Consumer
This generation is aware of every single thing they
consume – good or bad.

12. Millennials are not only aware of what they are buying, but they are
also eager to learn about how that product came to be and how it is
being sold. These consumers are aware of what is happening behind
the scenes, and that knowledge is factoring into their decision-
making process while shopping. For instance, our research shows
that 74% of Millennials are more likely to buy a product if the
proceeds go to charity.
Consider… UBER
Per month, almost half of this
demographic BUYS at least one
Brand that supports a good cause.
A majority of consumers say
that “SOCIAL CONSCIOUSNESS”
important in making a purchase.
47%
53%
72%
28%
Data Collected from © Forbes’2015

13. Low Cost
LuxuryHigh end brands are reaching out to Millennial consumers.

14. The top luxury brands are entering new markets and redefining
luxury. Take a look at Louboutin. A company that sells $675 shoes
is now moving into the cosmetics market and creating $50 nail
polish. Chanel has made a similar move with their new headphones.
This trend indicates that these high-end luxury brands are finally
trying to bait teen consumers with lower cost items that still provide
the indulgence and elegance guaranteed by the brand.
Consider… AIR BNB LUXURY RENTAL
Michael Kors
Revenue increases by
$636.8 million, which is
a 70% more from last
year and indicative of
their success within
this market.
CHANEL
Made an interesting
move on social media
and content creation,
developing a series of
short films emphasizing
their founding
LOUIS VUITTON
LV has still remained as
Top brand in 20 most
popular brands, and
their efforts are clear
with the recent launch of
LV’s Nowness.com
Data Collected from © Forbes’2015

15. Power
GirlsWomen and girls with power are coming out into the spotlight.

16. With the rise of girl power campaigns like #likeagirl, female anthems on
the Billboard charts, and strong idols like Beyoncé and Sheryl Sandberg,
there is now a pathway that reaches women a bit more effectively.
Building off of last year’s “Upping the Up worthiness” trend, more focus
Is being directed toward the mission of empowering girls and women
In the US and around the world.
Consider… WHO NEEDS FEMINISM
#LIKEAGIRL
Successful social media
campaign, marketers
took a simple remark
that every girl has heard
and then twisted with
an adorable video.
#HEFORSHE
Emma Watson led
Movement solidarity
centered on liberating
women and men rather
than just focusing on so-
called “women’s issues”.
WHO NEEDS FEMINISM
Featuring men and women
holding up a whiteboard
that says “I Need Feminism
because…” and allows
them to fill in the blank with
their personal reason.
Data Collected from © Forbes’2015

17. Selfie-
Conscious
For Millennials, it is all about living up to the ideal.

18. Millennials are living in a world where they are constantly connected
to friends, peers, colleagues, and everyone else. Obviously,
Facebook, Twitter, Instagram, and Snapchat are expanding
circles and networks, allowing more people to share with each other.
So these selfie-conscious 20-somethings see pictures and posts
about delicious food, fun get-togethers, and overall amazing
experiences. As a result, Millennials are eager to curate an image of
themselves that matches the outward perfection that surrounds them.
Consider…#SelfieWithDaughter
50%50%
They take Selfies. 97%
3%
They are Online.
73%
27%
Attached on Devices. 93%
7%
They are Media Affected.
Data Collected from © Forbes’2015

19. Fitnes
Media
Fitspiration
Instagram has become the platform for inspiration – mind, body, and
soul.

20. We are going to see a continuation of fitness experts infiltrating
social media, resulting in a rise of health-conscious Millennials that
will manifest in various ways. Whether it is Monique Volz’s
Ambitious Kitchen blog, which provides a multitude of “good-for-you-
meals” for more active and healthy audience or the rise of Jen Selter,
Who provides fitness and fashion advice for “caboose-conscious”
women achieved fame primarily through Instagram and Tumblr.
Consider… MONIQUE VOLZ & J SELTER
28%
72%
Let’s eat Healthier.
46%
54%
Let’s Share our experience.
59%
41%
Let’s show our Experience.
48%52%
Let’s use our Resources.
Data Collected from © Forbes’2015

21. PHILANTHRO-
METhey want to give and receive at the same time.

22. What is better than giving? Giving and receiving. This is precisely why
the popularity of the ALS Ice Bucket Challenge skyrocketed. Not only
are Millennials able to raise awareness and donate to the worthy cause
of Lou Gehrig’s Disease, but they can also broadcast that information
to the rest of their network in an amusing way that will gain Likes and
Comments. This combination of charity, social perception, and
individualization will be incredibly powerful for organizations that learn
how to strike the perfect balance between these factors.
Consider… #ALSICEBUCKETCHALLENGE
The majority of Millennials
have DONATED TIME to
support a cause that
they believe in.
More than two-thirds of
Millennial consumers have
DONATED MONEY to support a
cause that they believe in.
73%
27%
69%
31%
Data Collected from © Forbes’2015

23. Thanks!
Any questions?
You can find me at @prateek31593 and
prateek31593@gmail.com

24. Credits
Special thanks to all the people who made and released
these awesome resources for free:
■ Presentation template by SlidesCarnival
■ Photographs by Death to the Stock Photo
■ Statistics by Forbes