Presentations That Stick
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This presentation addresses the main points of a successful presentation, and delivers them in a way that's clear, relevant and memorable.
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Presentations That Stick
- 1. Presentations That Stick 8 Steps to Clear, Relevant and Memorable Presentations James L. Watson February 25, 2009
- 2. Who Said… “It's amazing what clarity you get from psychotic jealousy..” Sigmund Freud, Psychiatrist Dan Quayle, Senator and Spelling Bee Champ Jack Nicholson, in “Batman” Julia Roberts, in “My Best Friend’s Wedding”
- 3. Who Said… “Never question the relevance of truth, but always question the truth of relevance.” Craig Bruce, Renowned Author Albert Einstein, Renowned Physicist Richard Nixon, Purveyor of Truth Margaret Thatcher, Prime Minister
- 4. Who Said… “When I was younger, I could remember anything… weather it happened, or not.” Ronald Reagan, former President Mark Twain, author & humorist Barbara Streisand, actress & entertainer Yogi Berra, contemporary philosopher
- 5. 1. Tell them what’s in it for them.
- 6. Present the value up front. Tune them in before they tune you out. Issue a call to action. Tell them why they should listen.
- 7. 2. Know your audience. Con Crepeau Jim McAvoy Jeff Shaw Doug Hooper Phil Hatch, III Dale Huot Bonnie Pothier Brenda Chapman Brian Mula-Howard Raye Speirs Ray Audie, Jr Joe Kline Frank Butterworth Greg Johnson Ron Guay Dru Laduke, CBC Brad Jett Seth Gillis Steve Boissonnault Dana Prescott Denise Dupuis David Wilson John Anagnostis Carolyn Noble Terri Jalbert Tim Murphy Dan Cote Brenda Cressey Fred Milley Al Carignan Greg Cloutier Cliff Kelsey Sam Anagnostis Doc Hammond Lucie Hatch John Williams Dennis Robillard Deb Cote David Green, Esq Cathy LeBlanc Priscilla Guerin Peter Bishop Ted Gauthier Brad Paul Kitty Chadbourne Bob Boucher Muffin Menard, Jr Pris Baillargeon Alfred Hills Stephen Kitchen Jim Cartier Katey Dydowicz John Bouchard John Hart Jake Mulligan Curt Scamman Nancy Drisko Ray Audie, Jr Danny Doucette Janet Davis Chris Jacques Diane LeBlanc Andrea Otis-Higgins John Tarbox Tony LeBlanc Scott Cochrane Dan Colby Norman Garcia Dick Gaudreau Jess Scamman Scott Simonds Nance Kelley Hy Schirazi Tom Gallant Pat Paquette Douglas Willett
- 8. Who are they? What are their backgrounds & biases? What are their expectations? What’s their level of expertise on your topic? Tailor your message to fit your audience. Know who will be in the room.
- 9. 3. Make it interactive.
- 10. Involve your audience at the start. Ask questions. Ask for a show of hands. Ask more questions. Walk around the room. Ask them for examples. A good presentation is a conversation.
- 11. 4. Make it simple.
- 12. Give them a map to follow – distribute an outline. Use numbers: “The 8 key steps…” Summarize each point. Tell them what you told them. Make it easy to follow along.
- 13. 5. Present with Passion.
- 14. Your enthusiasm will be contagious. Make your point with stories. Use personal examples. Own your message, and share it. Say it like you mean it.
- 15. 6. Make it memorable.
- 16. Be credible. Use quotations and statistics. Leverage familiarity. Use metaphors. Reference famous examples. Give personal examples. Great presentations become great memories.
- 17. 7. Make it visual.
- 18. Use stunning graphics & photos. Use physical props. Make slides concise. 6 bullets max; 6 words max. Use 30+ point fonts. People also listen with their eyes.
- 19. Be Prepared. 8. Be Prepared.
- 20. Practice, Practice, Practice. Practice again. 60 minutes preparation for each minute of presentation. Your audience will know. Leave nothing to chance.
- 21. Tell them what you told them. Tell them what’s in it for them. Know your audience. Make it interactive. Make it simple and clear. Present with passion. Make it memorable. Make it visual. Prepare, prepare, prepare.
- 22. Thank You! www.presentationsthatstick.com 207.741.9047
Notas del editor
- jackpot
- Why should they listen to you?B.L.U.F (Bottom Line Up Front)!a military acronymplace the most crucial piece of your communications at the start Visualize that as being on a cell-phone with only 15 seconds of battery time remaining. Why use BLUF instead of the usual corporate "fluff"? Because it gets your message across faster and saves everyone time.
- Know who will be in the room, BEFORE you get there.
- A good presentation is a conversation. Get your audience talking, and responding, and asking questions.
- Why should they listen to you?
- Cut your message down tot the core. The simpler you make it, the easier it will be to understand. And the easier it is to understand, the better it will be remembered.
- Why should they listen to you?
- A good presentation is a conversation. Get your audience talking, and responding, and asking questions.
- Why should they listen to you?You gotta prepare, and know your presentation inside out in order for the emotion to show. If you’re trying to remember your next line, you can’t focus on the delivery. Therefore know it cold.
- Use stories. People remember stories.Use metaphors – things that people already know.Establish a theme – and repeat it often.Use symbols – like the block of wood for the palm pilot.Trigger emotions.Stories as Simulation (tell people how to act, or in the case of the The Comcast repairman, how not to act)Stories as Inspiration (give people the energy to act - Jarod- the subway sub guy - (The women’s college world series story of the girl that was carried around the bases by the other team)Personal Examples – telling your own stories make it real, believable, and convey passion.
- Great presentations become great memories.Make yours stick.