Barcamp PrestaShop 2013 Présentation ACSEL
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Animée par Jean-Rémi GRATADOUR lors de l'ouverture du Barcamp 7 PrestaShop le 19 novembre 2013 à Paris
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Barcamp PrestaShop 2013 Présentation ACSEL
- 1. Les enjeux de l’e-commerce en Europe Mardi 18 novembre 2013 Jean-Rémi Gratadour Délégue général
- 2. LE CHIFFRE D’AFFAIRES DE L’E-COMMERCE EN EUROPE ATTEINDRA 350 MDS € EN 2013 Croissance Milliards € Europe +17% Asia Pacific +30% N. America +12% ROW Source: EMOTA, 2013. Note: B2C E-commerce turnover includes online travel, digital downloads and event tickets; excludes online gaming and financial services +26%
- 3. LE UK, LA FRANCE ET L’ALLEMAGNE REPRÉSENTENT 60% DE L’E-COMMERCE EN EUROPE Other Eastern Europe 18 Spain 12 Italy Russia Benelux Austria/ Switzerland 17 UK 13 111 13 16 20 33 52 46 Scandinavia France Germany Source: EMOTA, 2013. Note: B2C E-commerce turnover includes online travel, digital downloads and event tickets; excludes online gaming and financial services
- 4. UNE CROISSANCE RAPIDE PARTOUT EN EUROPE (2013) Moyenne européenne +17% Source: EMOTA, 2013
- 5. SEULEMENT 11% DES EUROPEENS ACHETENT EN TRANSFRONTIÈRE Transfrontière (%) 35 30 Objectifs du Digital Agenda pour 2015 25 GAP 20 15 10 EU avg. 2012 5 Domestique - 10 20 30 40 50 Source: Eurostat, 2013. Note: % of population who ordered goods or services over the Internet from national sellers / from sellers from other EU countries in the last 12 months 60 70
- 6. LES COÛTS DE DISTRIBUTION TRANSFRONTIÈRE Crossborder € Domestic Source: FTI, 2011. Note: Domestic and weighted average cross-border prices for 1 kg. parcels
- 7. QUELLES SONT LES ATTENTES DES CONSOMMATEURS ? Services basiques Services à valeur ajoutée Services Premium Source: BCG, 2013. Note: survey of 1,500 consumers in late 2012 - % of respondents – top 3 answers
- 8. LES OBSTACLES AU DÉVELOPPEMENT DE L’E-COMMERCE EN EUROPE Obstacles linguistiques et culturels Obstacles ré glementaires et fiscaux Fragmentation des solutions de paiement Organisation logistique multi-sites / mono-site Compé titivité prix de la livraison (injection directe / cross-border) Coût du marketing international de la marque et personnalisation de l’offre par pays Coût du service aprè s-vente / gestion des retours
Notas del editor
- In 2013, E-commerce in Europe will reach a turnover of around 350 billion euros, achieving an impressive growth of 17% relative to 2012. In fact, Europe has still the largest E-Commerce market in the world and keeps growing faster than North America. The Asia-Pacific region is also growing very fast and has now overtaken North Amercia, especially thanks to the outstanding performance of China.
- In Europe, the 3 largest countries in terms of E-Commerce – UK, France and Germany – account together for 60% of the total European market. Scandinavia, Austria, Switzerland, and Benelux represent another 20% and all the other Southern and Eastern European countries the remaining 20%.
- E-Commerce is growing very fast, with high double-digit rates, in all the European countries. In particular, in Germany and Eastern Europe, online sales are growing at well over 20% per year. It is extremely encouraging that E-Commerce keeps growing so strongly, even in such a difficult economic context. In fact, online trade represents a true growth engine for distance sellers and retailers.
- However, cross-border e-commerce is currently limited to 11% of consumers in Europe. In Scandinavia and Benelux, people are more inclined to take advantage of the broader opportunities available abroad, whereas in Southern and Eastern Europe they tend to buy domestically. The Digital Agenda target of 20% of consumers buying cross-border is now clearly impossible to achieve by 2015 and will only be reached around 2020.
- Parcel distribution prices vary widely across countries, mostly due to local competitive conditions, scale effects, and geographical extension. However, prices for delivery to other countries are at least twice as high as internal ones. According to a recent research by FTI, this significant price differential does not seem justified by extra costs of cross-border shipments or by the lower volumes of international flows. It is possible that a more competitive environment in international delivery services would facilitate a more efficient pricing, hence promoting the development of cross-border trade.
- According to a recent consumer survey, in addition to low prices, our end customers want above all an easy return process and the possibility to track & trace their parcel online. Premium services like delivery within the same day, or the possibility to change the point of delivery of the parcel, are not deemed so important.