6. Tool 1
Social Media Dashboard
All your social media accts in 1 place
Ex:
Hootsuite
7. Strategy
Integrate all organization’s social media accts into dashboard
Enables posting & monitoring in 1 place
Twitter
Facebook
LinkedIn
etc
8. Strategy
Also enable program Twitter Search & keywords to monitor
= search for “#Utalk” on
search.twitter.com
9. Example
#Utalk hootsuite dashboard
Contains
Home feed
Twitter search for “#Utalk”
@Utalkmod mentions
10. Tool 2
Alerts!
Email updates of latest relevant Google results based on your
parameters
11. Example
Can monitor any news about a topic
Get auto-emails of new content
Don’t have to waste time searching
12. Tool 3
RSS Reader
Updates of content from various sites delivered to 1 place.
13. RSS
RSS = = Real Simple Syndication
A distribution tool for online content
RSS gets updated automatically when new content is published
online
14. Example
Can
subscribe to
feed in my
RSS reader
15. Many Feeds. 1 Reader.
Burt’s Bees Blog
MissNattyBeauty
Can
subscribe to
feed in my
Tom’s of Maine RSS reader
Leading Eco-
minded products
16. Sort of things to Track
Key players
Competitors
Mention of our brand, products, etc
Industry news
Keywords (we’ll talk more about w/ SEO)
Image:
18. Lab Guide
Work in teams to complete today’s lab guide
End result should be a Hootsuite monitoring station focused
on achieving SPECIFIC tasks described in the lab
Each person will create their own
This Hootsuite acct will be used to complete an in-class
assignment next class
URL: http://bit.ly/FSM_LabMonitor
Notas del editor
Audiocasts: for those of us who are “Apple Neutral”