Karen Freberg
![How and why social strategy is crucial for influencer marketing [Freberg]](https://cdn.slidesharecdn.com/ss_thumbnails/lda2018freberg-181031184203-thumbnail.jpg?width=640&height=640&fit=bounds)
![The Rise [and Fall] of Influencer Marketing](https://cdn.slidesharecdn.com/ss_thumbnails/influencermarketingfreberg-180810100614-thumbnail.jpg?width=640&height=640&fit=bounds)
![PR Game Changer Talk [University of Oregon]](https://cdn.slidesharecdn.com/ss_thumbnails/gamechangerpresentationoregon-180525214354-thumbnail.jpg?width=640&height=640&fit=bounds)
![Blogging: The good, bad, and fabulous! [Guest Lecture]](https://cdn.slidesharecdn.com/ss_thumbnails/bloggingfall2016-160824114935-thumbnail.jpg?width=640&height=640&fit=bounds)
![AEJMC 2016 Panel Presentation [Freberg]](https://cdn.slidesharecdn.com/ss_thumbnails/aejmc2016panelpresentation-finalfreberg-160804093231-thumbnail.jpg?width=640&height=640&fit=bounds)
![AEJMC 2016 Presentation [Kim & Freberg]](https://cdn.slidesharecdn.com/ss_thumbnails/aejmc2016kimfreberg-final-160804092845-thumbnail.jpg?width=640&height=640&fit=bounds)
![Freberg cv [2015]](https://cdn.slidesharecdn.com/ss_thumbnails/frebergcv2015-141219145903-conversion-gate02-thumbnail.jpg?width=640&height=640&fit=bounds)
![Crisis Communication Simulation Exercise [Freberg]](https://cdn.slidesharecdn.com/ss_thumbnails/crisiscommunicationsimulationexerciseslideshare-141024103505-conversion-gate01-thumbnail.jpg?width=640&height=640&fit=bounds)
![Google Glass Strategic Brief Assignment [Spring 2014]](https://cdn.slidesharecdn.com/ss_thumbnails/glassstrategicbriefassignment-140106142258-phpapp01-thumbnail.jpg?width=640&height=640&fit=bounds)
Información personal
Organización/Lugar de trabajo
University of LouisvilleUbicación
Louisville, Kentucky Area, KY United StatesOcupación
Associate Professor of Strategic Communication at University of LouisvilleSitio web
www.karenfreberg.com/blogAcerca de
I am an associate professor in strategic communications at the University of Louisville as well as an adjunct instructor for the Integrated Marketing Communications (IMC) Graduate Online Program at West Virginia University. I am actively involved in researching in public relations, reputation management, social media and crisis communications. Along with research, I also try to inspire and brainstorm creative applications for this research not only to the scholarly community, but also for businesses and agencies in public relations. I also am passionate about educating, mentoring, and teaching the future professionals in the field of public relations, strategic communications, social m...