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Preparing for the Winter Season
Winter Season 2012-2013
Suggested Service Requests & Widgets
    Service Requests
     Snow Removal
     Ice Removal
     Slippery Roads
     Black Ice
     Dangerous Icicles
     Clogged Storm Drains

    Widgets
     School Closings
     Road Closures / Transportation Changes
     Weather Watches / Warnings Widget
      http://mobile.weather.gov/#typeLocation
3
Holiday Promotions
    Widgets
     Holiday Shopping Guide (feature local
      businesses and shopping guides)
     Toys for Tots Donation and American Red Cross
      Holiday Donations
     City Holiday Closures
     Holiday Events Calendar
     New Year’s Eve Activities
     “Santa Tracker” Widget




4
Outreach
     City Website
     Local media outlets as part of holiday & winter advisory
      outreach (TV, Radio, NPR, and Newspapers)
     Encourage Media outlets to embed City portal to on
      website, especially during inclement weather
     Social Channels such as Facebook and Twitter. Include a notice
      on your page directing residents to download the app and to
      utilize it during the winter season.




9
Social channels & Email
      Facebook
      Twitter
      Provide direct emails and links to all local community
       organizations to help spread the message:
          •   BIDS
          •   Local Businesses
          •   School Contacts, Local Colleges and Universities
          •   Residential Groups
          •   Bicycle Coalitions
          •   Nonprofit Agencies, etc.




10
Please Remind Your Residents To…
      Download the PublicStuff app on their iPhone, Android
       or Blackberry device and report service request issues
       online, via SMS text and toll free numbers.
      When they spot a non-emergency service request like
       down trees, icy sidewalks or overflowing storm
       drains, direct them to submit the service request
       through PublicStuff.
      Encourage residents to take pictures of service requests
       in order to document the damage and allow staff to
       quickly identify the problem.
      Encourage residents to add comments to and share
       service requests in order to provide additional
       information for your staff, friends, family, etc.
      Encourage residents to utilize the app to access holiday
       relevant information during the winter season.


11
Contact Us:
Lily Liu               Elizabeth Hoffman
CEO                    Marketing & Business Development Manager
347-442-7227 ext. 20   347-442-7227 ext. 24
Lily@publicstuff.com   Elizabeth@publicstuff.com

Vincent Polidoro       Swati Balakrishnan
CTO                    Digital Marketing Data Manager
347-442-7227 ext. 26   347-442-7227 ext. 81
Tech@publicstuff.com   Swati@publicstuff.com

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Winter 2012 Holiday Season

  • 1. Preparing for the Winter Season
  • 3. Suggested Service Requests & Widgets Service Requests  Snow Removal  Ice Removal  Slippery Roads  Black Ice  Dangerous Icicles  Clogged Storm Drains Widgets  School Closings  Road Closures / Transportation Changes  Weather Watches / Warnings Widget http://mobile.weather.gov/#typeLocation 3
  • 4.
  • 5. Holiday Promotions Widgets  Holiday Shopping Guide (feature local businesses and shopping guides)  Toys for Tots Donation and American Red Cross Holiday Donations  City Holiday Closures  Holiday Events Calendar  New Year’s Eve Activities  “Santa Tracker” Widget 4
  • 6. Outreach  City Website  Local media outlets as part of holiday & winter advisory outreach (TV, Radio, NPR, and Newspapers)  Encourage Media outlets to embed City portal to on website, especially during inclement weather  Social Channels such as Facebook and Twitter. Include a notice on your page directing residents to download the app and to utilize it during the winter season. 9
  • 7. Social channels & Email  Facebook  Twitter  Provide direct emails and links to all local community organizations to help spread the message: • BIDS • Local Businesses • School Contacts, Local Colleges and Universities • Residential Groups • Bicycle Coalitions • Nonprofit Agencies, etc. 10
  • 8. Please Remind Your Residents To…  Download the PublicStuff app on their iPhone, Android or Blackberry device and report service request issues online, via SMS text and toll free numbers.  When they spot a non-emergency service request like down trees, icy sidewalks or overflowing storm drains, direct them to submit the service request through PublicStuff.  Encourage residents to take pictures of service requests in order to document the damage and allow staff to quickly identify the problem.  Encourage residents to add comments to and share service requests in order to provide additional information for your staff, friends, family, etc.  Encourage residents to utilize the app to access holiday relevant information during the winter season. 11
  • 9. Contact Us: Lily Liu Elizabeth Hoffman CEO Marketing & Business Development Manager 347-442-7227 ext. 20 347-442-7227 ext. 24 Lily@publicstuff.com Elizabeth@publicstuff.com Vincent Polidoro Swati Balakrishnan CTO Digital Marketing Data Manager 347-442-7227 ext. 26 347-442-7227 ext. 81 Tech@publicstuff.com Swati@publicstuff.com