1. Marke&ng Research
on
San Jose State Parking
Roberto Araujo
Lena Di Carlo
Jennifer Kam
Alejandro Muñoz
Debonne Nelson
Shamirina Oshana
Kira Rosario
Daniel Sun

2. Step One
Define Problems & Research
Objec&ves
• Student parking is an increasing issue for San
Jose State University students.
• For many students, the &me they spend
looking for parking causes them to be late to
their classes.
• With this year’s increase in applicants,
students are worried that this parking issue
will only get worse.

3. Step Two
Research plan, Primary/Sencodary
Data
• First, we thought it would be best to gather
any secondary informa&on from SJSU
administra&on.
• We needed any sta&s&cal informa&on they
have on file on parking for students.
• This was not enough info. We also needed to
collect our own primary data, as well, by
performing a survey on forty SJSU students.

4. Step Three
Research plan Implementa&on
• We asked SJSU administra&on how many parking
permits were given out to students versus the
amount of parking available. They were unable to
release this informa&on.
• We were informed of the five different types of
permits, 4th, 7th, 10th and cvb parking garages, as
well as, S.U.N. parking permits.
• Next, we surveyed students currently aYending
SJSU. We asked each a series of ques&ons
regarding their from of transporta&on.

5. Step Four
Interpreta&on and Report findings
PUBLIC TRANS WALKING DRIVING TOTALS
How do you get 2 6 32 40
to school?

6. Step Four Cont.
Interpreta&on and Report findings
EASY MEDIUM HARD TOTAL
How hard is it 5 13 14 32
to find parking?

7. Step Four Cont.
Interpreta&on and Report findings
10th Street 4th Street 7th Street Total
Where do you 12 7 13 32
park?

8. Step Four Cont.
MORNING AFTERNOON EVENING TOTAL
What &me is it 13 6 11 32
beYer for you
to find parking?

9. Step Four Cont.
Interpreta&on and Report findings
• 3 alterna&ves
• Each parking garage should have a sign informing
students of the number of available spaces on
each floor. (preferred choice)
• The Spartan Daily should publish a story
highligh&ng the carpool shuYle service provided
by SJSU.
• School could be to increase tui&on to fund the
construc&on of more parking. However, this
should only be used as a last resort.